Cory Grassell
local search study, tmp directional marketing, tmpdm
TMP Directional Marketing was recently featured in five more online marketing articles, highlighting our annual local search study for 2009. This study, conducted in partnership with comScore, analyzes consumer search behavior for local business information across a variety of media channels, including print directories, Internet Yellow Pages, search sites, social media platforms and mobile properties. As news of this study spreads, more sources are picking up on the findings and generating widespread attention, helping marketers revise their current strategies and better plan for the future based on emerging trends.
To read more about our local search study, see the following articles:
29Oct
Cory Grassell
Usability/Design, blog
If you read my last article about the benefits of corporate blogging, you have been waiting for this follow-up blog post about basic usability, content and design guidelines for your corporate blog. All these elements work together, catering to easy navigation so readers can find information fast. After all, consumers are more on the go than ever before. Read the full article…
29Oct
Cory Grassell
Google, Mobile, YouTube, verizon
Beginning November 6, consumers can purchase the new Droid smartphone ($200) from Verizon Wireless. Verizon officials hope that this new release will directly compete with the Apple iPhone, giving consumers yet another option for mobile search. Today, more consumers are searching via mobile browsers, and Web-based mobile devices are flying off store shelves. That’s why Verizon’s latest phone features Android 2.0, Google’s recent mobile operating system. Read the full article…
28Oct
Michael Solms
Local, Mobile, Social Media, Yelp, iPhone
I was in Portland for the first time this past weekend visiting a friend. He had to stop by work for a couple hours, so I was on my own to roam the city. Eventually, I was in desperate need of a place to eat. I had recently downloaded the new Yelp application on my iPhone 3GS, and found this to be a perfect opportunity to put it to use. Yelp has a plethora of user reviews, so what better way to find a delicious place to eat? Read the full article…
28Oct
Cory Grassell
SEO, Usability/Design, blog
You’ve probably heard reports that search engine marketing and online advertising is expected to grow in the next five years. This data comes directly on the heels of other reports that a record number of consumers are searching more frequently than ever. So how do you improve your company’s search marketing to ensure you’re positioned at the forefront of organic search engine results? Establishing a corporate web log (blog) is a simple, cost-effective way to drive organic traffic to your site, which creates opportunities to grow your sales conversions and, ultimately, a bigger customer base. If you haven’t yet set up a company blog, consider that 70 to 80 percent of blog traffic comes from new visitors — a major increase in your sales leads. Read the full article…
28Oct
Jamie LeRoy
15miles, Google
To some, the title of Google Authorized Reseller may sound more like a cheap certificate you can attain from the sidelines of your Facebook profile page. But commit no mistake, prerequisites actually make getting the title quite difficult. In fact, only about 30 agencies across the country can claim this prestigious title. Read the full article…
28Oct
Cory Grassell
Creative, Usability/Design
Just as your brick-and-mortar storefront is a representation of your company and often the first impression shoppers get of you, your website acts in much the same way for the online shopping experience. You go to great lengths to ensure your physical store is clean, organized and staffed with friendly representatives, so shouldn’t your website also enhance the customer’s experience? If your building layout is prohibiting consumers from satisfactorily and conveniently perusing your shelves for what they need, you’d make it better, right? But what if the tools and features of your website are keeping customers from doing business with you? Would you listen to your consumers and improve your site based on their recommendations? Read the full article…
27Oct
