As sessions start, I am looking to several sessions related to social networking and social media marketing trends. I will say that Monday is social light, but there is much information available from other disciplines that are relevant to the social space.

Over the course of the next three days, I am planning to attend the following sessions:

• Mobile search apps and opportunities
• Copywriting and content for search success
• Actionable insights from analytics data
• Proven tactics for targeting local searchers
• Pumping up YouTube
• Video search beyond YouTube
• The cross media attribution battle (a little love for traffic and visibility from social, please)
• Facebook marketing tactics
• Twitter marketing tactics
• Social media and reputation management
• Analytics for social media

A busy three days for sure! I am excited about the great mix of sessions and topics. It pulls from multiple disciplines and the ranges of levels. I will write about what I hear, with what I agree, what I might tweak, what I will apply and the concepts I will work to build upon. Follow what is happening on the ground at twitter.com/15_miles.