07Oct

LeAnn Hoksch

Coming Soon: Yahoo’s Own Ad Editor

Yahoo will soon begin rolling out an offline ad editor for its search marketing platform similar to Google’s AdWords Editor.   Yahoo states that the new editor tool should reduce the time it takes to restructure an account from three hours to only 30 minutes.   According to Yahoo, in the future, the tool will have the ability for advertisers to export the data to other platforms such as Microsoft. 

The tool is currently in beta but is scheduled to roll out early in 2010.

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