While online video viewership is at an all-time high, the amount of trust consumers hold for these videos may be a bit shaky.  According to David Hallerman of eMarketer, it is important to keep two key concepts in mind when advertising online: video length and quality.  As with any type of advertising, you must remember your target audience and key demographics for your ad to possess maximum potential and obtain the greatest reach. In other words, “choosing an appropriate amount of advertising for the content and its audience will be key.” For example, research suggests that younger viewers are more likely to engage in online video viewing. Read the full eMarketer article about online video marketing.