Register for a free webinar series from TMP Directional Marketing, which continues on Wednesday, October 21, 2009, from 1:00 p.m. to 2:00 p.m. EST. The topic of this webcast is our local search study conducted in conjunction with comScore. Experts from TMPDM will guide you through our annual study findings, bringing you up to speed on the latest media trends and keeping you abreast of any changes we foresee on the horizon. Each year, our local search study reveals insights into how consumers are searching using the various media channels. Is search behavior changing? Are consumers migrating toward new media? How do purchasers utilize specific media channels for different information?

Through surveys and observed online behavioral analyses, we explore the use and value of Internet Yellow Pages, print Yellow Pages, and general and local search sites. Our report covers recent shifts in consumer opinions, delving into metrics such as user loyalty, expectations, satisfaction and post-search activity. This one-hour event will highlight one of the most expansive local search studies of the year, so businesses can revise their current marketing strategies and better plan their marketing budgets for future campaigns.

Register now for the free webinar and download our white paper that highlights the main points of our search study. You can also view past webinars and learn about recent and upcoming TMPDM events.