TMP Directional Marketing was recently featured in an eMarketer article highlighting our annual local search study for 2009 (download the official white paper by clicking the link), which analyzes consumer search behavior across various media channels. At the forefront of the article, dated October 23, are statistics about consumer behaviors after conducting searches for local business information. Read the full article…
Archive for October, 2009
-
eMarketer Article Mentions TMPDM’s Local Search Study
Cory Grassell
26Oct
-
Balancing Online Content and Creative Website Design
Cory Grassell
You’ve heard the old adage that first impressions are everything. Well, research suggests that Web users make aesthetic decisions about their overall visual impressions of websites in as little as 50 milliseconds. That’s 1/20 of a second! As advocates for creative, we can conclude that aesthetics do, in fact, play a major role in the user’s online experience, much the same way that aesthetics affect a shopper’s experience at a physical, brick-and-mortar storefront. For example, shoppers will unlikely return to a store if the stylistic elements or navigation aides prohibit a creative, welcoming aura or simple shopping experience. Read the full article…
26Oct
-
Website Design & Development: Call-to-Action Buttons
Cory Grassell
It may seem like a simple element of your overall website design and development, but it shouldn’t be overlooked. One of the most basic design elements can also be the difference maker between a consumer doing business with you versus closing out of your website for a competitor’s site. It impacts business growth, and if you’re not properly using it you could be missing out of potential sales. I’m talking about your online call-to-action button. By effectively implementing a call-to-action button on your website (or in your e-mail marketing design), you greatly increase your chances of converting leads into sales.
Read the full article…21Oct
-
Mobile Local Search: 15miles President Gregg Stewart Interviewed by IM-Mobile
Cory Grassell
Together with its sister site MobileBeyond, IM-Mobile is dedicated to mobile marketing and advertising, as well as emerging wireless technologies. On October 16, 2009, MobileBeyond/IM-Mobile spotlighted 15miles president Gregg Stewart in a podcast interview about local search on mobile platforms. In the interview, Stewart called upon the recent release of TMPDM/15miles’ annual local search study to explain the rapid usage growth of iPhones and other Web-based smartphones, which has caused many marketers to understand and tap into the power of mobile marketing as a personal engagement tool. Said Stewart, “…Since the release of the iPhone and other smartphones, brands are beginning to understand the unique, personal engagement characteristics of mobile phones and are testing multimedia marketing campaigns incorporating mobile.”
19Oct
-
Social Marketing Creates More Clicks
Cory Grassell
In September, I reported in a blog post about the growing trend of virtual goods, or gifts, used on social media spaces. Businesses are using these gifts as a way to grow brand awareness among consumers and, more importantly, identify brand advocates. Now, a new report by three firms — WPP’s GroupM Search, M80 and comScore — confirms that these so-called advocates are bringing long-term benefits to your company by interacting with you in more ways than you realize. If you’ve been hesitant to jump into the social pool, this new data about the marketing potential of social media might change your mind. Read the full article…
19Oct
-
Google Introduces New Local Listing Paid Ads
Valerie Schlosser
Since 1999 when it moved its headquarters out of a rented garage and became a leading search engine, Google has continually brought us new and exciting ways to search. Its newest experiment has caused considerable buzz in the search industry. Google has now done away with keyword auctions and ad copy to bring local business owners a basic, flat-fee listing option on search engine results pages. These ads will also appear on Google Maps.
16Oct
-
Google Recommends Googling Yourself — Reputation Management
Jamie LeRoy
I’m sure you’ve tried it. We’ve all done it at some point in our lives. Yes, I’ll admit that I’ve Googled myself. And I’m willing to bet you have, too. But you know what? That’s okay. Go ahead and Google yourself. Just don’t blame Google when you find something you don’t like.
16Oct
