In addition to the 200-plus ranking factors that already influence site ranking on Google, site speed may soon be added to the mix. Site speed is already a factor in the AdWords quality score, and Matt Cutts from Google recently discussed this as a strong possibility for the organic algorithm in 2010. This makes sense — in today’s busy world, no one has the time to wait for a page to load.

How much will this really play a role in rankings, though? That is yet to be determined, but with more than 200 ranking factors in Google’s algorithm, I can’t imagine it will be a very noticeable change. Every little bit counts, and this would lend a hand in improving the overall user experience.