Not surprising, the Internet continues to grow, while print Yellow Pages usage continues to decline. According to our annual local search study, search engines are the most-referenced source by consumers searching for local business information, while print Yellow Pages are the second-most-referenced source. Not only does our study show that print Yellow Pages are still the second-most-used source, a recent study by Forrester shows that print Yellow Pages are the most trusted source. Read the full article…
Archive for November, 2009
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Yellow Pages Are the Most-Trusted Local Search Source
Gloribel Kees
17Nov
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Your Website Load Speed May Influence Organic Rankings
Erin Oechsner
In addition to the 200-plus ranking factors that already influence site ranking on Google, site speed may soon be added to the mix. Site speed is already a factor in the AdWords quality score, and Matt Cutts from Google recently discussed this as a strong possibility for the organic algorithm in 2010. This makes sense — in today’s busy world, no one has the time to wait for a page to load.
How much will this really play a role in rankings, though? That is yet to be determined, but with more than 200 ranking factors in Google’s algorithm, I can’t imagine it will be a very noticeable change. Every little bit counts, and this would lend a hand in improving the overall user experience.
16Nov
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Bold Predictions for Future of Mobile Search
Jamie LeRoy
Is it the year of mobile? That’s the million dollar question that we seem to keep asking year after year. Well, is it? Well, not this year, per say. But Gregg Stewart, President of 15miles seems to think 2010 will be the Year of Mobile. And this isn’t just another “boy-crying-wolf ruse.” The evidence is there. Consumers are increasingly turning to smartphones and in turn increasing their usage of mobile local search. This is what advertisers and businesses have been waiting for.
So let’s say that 2010 will be the year of mobile. What now? Lucky for you, right now is probably the best time to try experimenting with mobile search. Chances are you’re never going to see price points this low, not to mention the least of amount of risk involved for your business.
So what does this mean for an analyst like myself? It’s time to get an iPhone (I know, I’m really late on this one).
13Nov
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Majority of Cell Phones Will Be Smartphones by 2011
Jacob Ciha
With the recent excitement over emerging mobile media, including the release of Verizon’s Droid phone based on Google’s Android mobile operating system, it seems like everyone will soon own a smartphone. According to the Nielsen Company, a research firm, that might actually come true. A recent report predicts that about half of cell phone users, or 150 million people, will own a smartphone by 2011. Read the full article…
13Nov
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What Makes a Web Trendsetter?
Elise Georgeson
With a communication medium as ever changing as the Web, setting your business apart from others seems increasingly difficult. Statistically, consumers decide in seconds whether or not your site has what they are looking for. So what sets apart your site from the competition, and how do you make a unique site that attracts visitors? Read the full article…
13Nov
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Bing Rolls Out Wolfram Alpha Integration
Jacob Ciha
Back in August, Search Perspective reported that Bing had cut a deal to incorporate Wolfram Alpha’s content into its search results. This week, Bing announced that, over the next couple days, it will begin to roll out these changes with a focus on nutritional information and mathematics. Read the full article…
12Nov
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Mobile Applications: Free or Paid?
John Albers
Do you remember your first cell phone? Do you remember when the main purpose of the phone was to communicate with others? I do, and, compared to the phones available today and the services they offer, mine was an antique.
Cell phone usage is increasing, and people are expecting more out of them. People want to be able to communicate and get information at any time and anywhere. Businesses realize this and are planning accordingly. Read the full article…
12Nov
