The other day when doing some research for a client, I came across Google’s real-time search functionality within search results. The search engine has taken advantage of continuously updated sites, like Twitter, by integrating their results into its own. Yesterday, I tried finding a news feature using the same keywords as the day before. I couldn’t find it.  So I thought to myself, “Who’s been in the news recently?” Ah, yes, Tiger Woods.

Tiger Woods on Google's Real-Time Search

The real-time search results are pretty cool. They’re updated continuously, by the second, without refreshing the page. Results seem to be pulled mostly from Twitter, but they also integrate blogs and news sites. This new functionality allows the user to scroll through the real-time results, as well as pause and resume the feed. If the user clicks on the “Latest Results” link, he or she will be redirected to a page with only real-time results for the keyword.

It appears that one local business has taken advantage of this new development. I have to admit, this is funny.

Google Integrates Twitter Into Search Results