What’s your resolution for 2010? Many people will hit their gyms after the hustle and bustle of the holidays to work off the post-holiday guilt for indulging in all those goodies. Do the same for your website. I know when I come back from vacation, I am more geared up for the next big project, so this seems like the perfect time of year to put your best foot forward and show off the new you.

Here are a few tips to refresh your website next year:

1. Evaluate yourself. Take a peek at those website analytics to see how users are interacting with you. This may give you some insight into what you can improve. Has your business changed over the last year? If you have an e-commerce site, are sales rising or declining?
2. Get rid of the excess weight. This is a great time to re-evaluate and improve the load time of your site. Get rid of all those clunky, big images by re-optimizing. Delete the unnecessary code that is slowing down load times on your pages, and cut down on some of that extra, unneeded content. Do you need to add more white space to your site, giving it a clean, user-friendly design? Remember that less is more.
3. Give yourself a new look. Time to check out the latest interactive design trends, and think about new ideas on how to incorporate them. Get inspired. You may also want to update colors, images, calls to action and icons. Or try adding more useful interactivity, like jQuery, videos and site-enhancing CSS3 code. Don’t forget about SEO to make your site more search-engine friendly: industry-relevant keywords, alt tags and metadata.
4. Show off your new site. You have worked hard to improve your site, so now is the time to flex those marketing muscles and show off your new style. Don’t be shy. Hop on the social-media bandwagon and join Twitter, Digg, Facebook or Reddit (to name a few). Network with friends to get your site added to their blogs. And if you don’t already have a blog, create one.

You may be thinking, “This is a lot of work!” These elements take a small amount of time, compared to redesigning your site (which might not be a bad idea if your budget allows). I am sure you will find the time and energy well worth it, as you become more-easily found by searching consumers in the vast landscape of the Internet. You also improve the user experience with your site. In the end, you may just experience an influx in customers and ROI.