There is no doubt that 2009 was a challenging year for the Yellow Pages industry. This year, we witnessed two of the largest Yellow Pages publishing companies file for bankruptcy, R. H. Donnelley and Idearc. Many people saw this as the beginning of the end, but, as 2010 approaches, both Yellow Pages publishers are emerging from bankruptcy with new business models in tow, models that rely heavily on incorporating online and digital platforms with their search offerings.
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Archive for December, 2009
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Making Over the Yellow Pages on the Internet
Carrie Tobiason
22Dec
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Writing and SEO: Reinventing the Wheel
Cory Grassell
If you’re about to undertake a website rewrite or redesign, don’t reinvent the wheel when it comes to copywriting and search engine optimization. I’ve said it before, and I’ll say it again: The various departments within your company need to work together, coexist, cooperate (whatever you want to call it) by developing a content strategy for your site. If your copywriter is constructing online content without input from others, you are empowering him or her with the creative freedom to write whatever. But that isn’t the best strategy.
Read the full article…21Dec
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Social Networks Drive Holiday Shopping
Michael Solms
This year has been no different than past holidays, as I received countless coupons and special offers from top retailers via mail over the past several weeks. This has been the traditional way for retailers to drum up business during the holidays. And, although I may still actually use some of these coupons, this shouldn’t be the only way that retailers try to connect with consumers.
Read the full article…18Dec
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New Google Apps: Google Goggles and What’s Nearby
Gloribel Kees
Just in time for the holidays, Google announced the release of 1.) a new mobile application called Google Goggles for Android devices running Android 1.6 and above and 2.) an update, called What’s Nearby, for the Google Maps application. Both of these applications are getting mobile users a step closer to making mobile search that much easier.
Read the full article…17Dec
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The Pay-per-Call Explosion in 2010
Tara Daniels
It’s no secret that advertising budgets are shrinking, and the pressure is intensifying for marketers to find cost-effective ways to drive leads for their companies. Many marketers are finding that performance-based advertising is a great way to ensure advertising dollars are spent only when consumers take action on their ads, resulting in a more-effective ROI. One form of performance-based advertising that is receiving quite a bit of hype recently is pay-per-call advertising.
Read the full article…17Dec
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Ring in the New Year With a Refreshed Website
Elise Georgeson
What’s your resolution for 2010? Many people will hit their gyms after the hustle and bustle of the holidays to work off the post-holiday guilt for indulging in all those goodies. Do the same for your website. I know when I come back from vacation, I am more geared up for the next big project, so this seems like the perfect time of year to put your best foot forward and show off the new you.
Read the full article…17Dec
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Walmart’s Offline Competitive Advantage Brought to You Online
Nicholas Grohne
If at first you don’t succeed, try and try again. This has been Walmart’s motto for years when it comes to cracking the online retail space; however, it wasn’t until recently that the retail giant began finding success. Walmart has long dominated brick-and-mortar competitors such as Costco and Target, but it has been looking to topple the online competition such as Amazon.com for quite some time.
Read the full article…16Dec
