The holidays are finally here, and we’re all scrambling to get our shopping done in time for holiday celebrations. As a child, I remember intently paging through every page of the toy section in the annual store catalogs to make my holiday wish list. As I got older, I found gift ideas through magazines, TV, radio, and of course, suggestions from friends and family (i.e. word of mouth). Today, it is amazing how much the Internet affects my buying decisions. Read the full article…
Archive for 2009
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How Facebook Influenced My Holiday Wish List
Erin Oechsner
16Dec
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Move Over Charles Dickens
Jamie LeRoy
Pride and Prejudice. Moby Dick. 1984. War and Peace. What do all of these have in common with the TMPDM/15miles newsletter? That should be obvious. They’re all great works of literature.
Sure, there’s no Ishmael, and we’re not writing about crazy, futuristic happenings (actually, we kind of are). But you won’t be able to look away from the newly revamped TMPDM/15miles newsletter. There’s a lot going on in our industry (and in yours), so we want you to be the first to know about all the latest news.
Read the full article…16Dec
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Google Launches Search Features Far Beyond Results Pages
Jacob Ciha
Recently, I blogged about Google’s launch of real-time-results integration into search-engine-results pages. Last week, Google announced more search features.
Read the full article…14Dec
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The Continued Need for Internet Yellow Pages Placement
John Albers
Need a business’ telephone number or address but don’t have a print telephone book handy? No problem. Welcome to the Internet Yellow Pages (IYP). With the perpetual advancement and availability of online and mobile resources, local searchers can now get the information they need in seconds. The good news is that IYP remain in a position to satisfy that need.
14Dec
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Google Provides Favorite Places With QR Codes
Michael Kust
On December 7, Google announced its intention to distribute window decals containing bar codes to over 100,000 small businesses. The bar codes will allow Smartphone users to connect to business Place Pages on Google, where consumers can obtain a wide range of information such as hours of operation, customer reviews and coupons. If the business has effectively managed its Google Place Page, it should ultimately be able to persuade the customer to enter the business and conduct a transaction.
Read the full article…11Dec
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Google Launches Real-Time Search
Jacob Ciha
The other day when doing some research for a client, I came across Google’s real-time search functionality within search results. The search engine has taken advantage of continuously updated sites, like Twitter, by integrating their results into its own. Yesterday, I tried finding a news feature using the same keywords as the day before. I couldn’t find it. So I thought to myself, “Who’s been in the news recently?” Ah, yes, Tiger Woods.
Read the full article…11Dec
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Are Facebook Ads Going Too Far?
Jamie LeRoy
As a marketing analyst for an interactive agency, I have the pleasure of staying current with the latest and greatest in our industry. I was there when Facebook decided to start showing ads on its site. I was behind the scenes learning about how to monetize this (which is ongoing) when clients came to us with questions. And now, with a wealth of supporting research and success stories, I’m fully confident when I tell our clients that, yes, they should target their consumers on social networks. Everyone should! It’s a great medium. I feel like shouting it from the rooftops: Get on Facebook!
Read the full article…10Dec
