Archive for 2010

  1. Google Call Metrics

    Rebekah Thomas

    Education, Google, Local, POV, SEM, Search News, iPhone

    Google recently released a new tool to a limited number of advertisers; Call Metrics. The tool uses Google Voice technology to assign and deliver tracking numbers in the ads. The numbers are assigned at the campaign level and can be used in both full search campaigns and those targeting mobile devices only. Read the full article…

    No Perspectives

    30Dec

  2. Local Searchonomics for Your Business

    Gloribel Kees

    PR

    Not sure what local searchonomics means? Then I strongly encourage you to check out our YouTube video, “A Crash Course in Local Searchonomics”. As Mike Flanagan discusses in his latest Adotas article, “Fundamentals of Local Searchonomics,” it’s all about leveraging local search to economically grow your business. In the article, he takes a closer look at local searchonomics as it relates to you, the business owner. Read the full article…

    No Perspectives

    29Dec

  3. THE PREDICTIONS AND EXTINCTIONS LIST OF 2011

    Jamie LeRoy

    15miles, tmpdm

    Tired of scouring through lists of buzz-filled prediction lists for our industry? Look no further. Your search ends here. We’ve rounded up the best-of-the-best predictions, both good and bad (yes, some will get the ax in 2011).
    Read the full article…

    [ 1 ] Perspectives

    21Dec

  4. Attract Local Searches and Boost Search Results Rankings

    Jill Jansen

    Local, PR, Ratings & Reviews

    With the holiday season feverishly underway, ratings and reviews will more than likely be utilized by both businesses and consumers alike now more than ever. Why? Well, as Gregg Stewart discusses in his latest ClickZ article, “Attract Local Searches and Boost Search Results Rankings,” properly leveraged consumer ratings and reviews have an immense impact on local search, making them, as Gregg says, “the gifts that keep on giving.” Read the full article…

    [ 1 ] Perspectives

    16Dec

  5. A New Year, A New Career, A New You

    Cory Grassell

    15miles, PR

    Who: Local job seekers like you
    What: 15miles’ Career Day
    When: Friday, January 7, 2011, 8:00 a.m.–1:00 p.m. CST
    Where: 1011 E. Touhy Avenue, Suite 360, Des Plaines, IL 60018
    Read the full article…

    No Perspectives

    13Dec

  6. Press Release: 15miles Renews Partnership with Localeze

    Erin Oechsner

    15miles, PR

    As stated in a press release published earlier this week, 15miles has renewed its partnership with Localeze, the largest business listings provider. Localeze is among the primary distribution points for our LocalFeed product, which works to provide accurate local listing data to top local search sites, Internet Yellow Pages, social networks, and more. Localeze’s distribution network includes over 100 of these platforms.
    Read the full article…

    No Perspectives

    09Dec

  7. Google Instant Search – Not so Instant After All?

    Jill Jansen

    Google, SEM, SERP

    When searching online, searchers (myself included) want their results to be fast, accurate and instant. These variables are the premise behind Google Instant, which many of you have probably become quite familiar with over the past couple months (after it was launched back in September). I, for one, am still a little hesitant to use Google Instant. Being an avid searcher, I find it a distraction to have results (that may or may not be accurate) show up as I am in the midst of typing my search query. If Google Instant predicts my search query accurately, I can save a second or two off my search time. But let’s say it predicts what I am searching for incorrectly; I am still left to complete my search, and my search isn’t improved at all. It seems as though other searchers are experiencing this same dilemma when using Google Instant.   Read the full article…

    [ 1 ] Perspectives

    08Dec