As Bing introduces its ubiquitous “search overload” TV ad campaign to the UK to wage its self-proclaimed David versus Goliath-esque battle with Google this week (you can watch one of the commercials here), someone has to ask the question: is Bing really capturing any search market share from Google? Read the full article…
Archive for 2010
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I Bing I Can, I Bing I Can
Jane Wamsley
12Mar
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Hop on Your Bike; Google Shows the Way
Erin Oechsner
With spring about one week away (March 20), Google announced its newest gadget. In addition to car, public transit and walking directions, you can now find bicycling directions on Google Maps on Google Maps. Talk about all inclusive.
Read the full article…12Mar
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Gregg Stewart on How Maps Transform Local Search
Cory Grassell
Think about the last time you used a print map for…anything. Perhaps you still have an outdated atlas on your car’s backseat floor. Or maybe old versions of state and national maps are crammed into your glove box. Chances are, you have consulted your GPS device, mobile smartphone or laptop for interactive maps the last time you required navigation assistance. This is not surprising, as the world of mapping and navigation has taken off.
Read the full article…11Mar
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Register for Free TMPDM/15miles Webinar — Q1: A Retrospective
Jamie LeRoy
“Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.”
— Ferris Bueller
Those words of wisdom ring true, as we enter the second quarter of 2010. The online world also moves quickly. And now, with the emergence of mobile, local search is taking shape in almost everything we do. It’s time to look at where we’ve been, as well as see if we’re still on track for the rest of 2010.
Read the full article…10Mar
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Forrester’s Online Retail Five-Year Forecast
Natalie Carlson
On Monday, Forrester Research released a new forecast predicting that e-commerce sales in the U.S. will grow at a 10-percent compound annual growth rate (CAGR) over the next five years. Not surprising, the online retail growth rate is not as substantial as back in the days of e-commerce adaption, but the double-digit estimated growth serves as a wake-up call to any business that has still not implemented an online marketing strategy.
Read the full article…09Mar
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Mobile Madness: Droid vs. iPhone
Nicholas Grohne
It’s that time of year again when sports enthusiasts everywhere go crazy. The 2010 NCAA Basketball Tournament will begin next week. Many consider March Madness the highlight of the year in the sporting world, and much of this has to do with excitement and unpredictability surrounding each matchup. It is anyone’s game once each team takes the court, and, as the Droid has recently proven, the same can be said about the world of mobile devices.
Not too long ago, the iPhone was considered to be in a class of its own when it came to pioneering mobile devices. The problem is other companies caught on — and fast.
Read the full article…08Mar
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Mobile-lize Your Search Marketing
Joey Woodbury
Smart mobile devices are evolving at a rapid rate, especially with introduction of the Droid devices into the market as an iPhone competitor and Google announcing the Nexus One as the official Google phone. It is becoming very apparent that mobile advertising is growing in strides and advertisers should take advantage of it. It just may be the best kept PPC secret.
08Mar
