With the beginning of a new year comes resolution and change. At TMP Directional Marketing, we hit the ground running in 2010 by delivering on one of our resolutions — change our marketing newsletter on the heels of launching our interactive division, 15miles, in 2009. As we constantly enhance our product offering to bring our clients the best in the search industry, our quarterly e-mail will now feature a monthly format. In doing so, we can bring you the latest agency and industry news more quickly so it is more relevant for your business.

Our newsletter will also be e-mailed to your inbox complete with an updated design and a new name. Just like our no-nonsense approach to marketing and growing your business, our newsletter is straight to the point. I guess you could say it’s StraightForward. No bells or whistles, we get down to business because we know your day is busy. It is our goal to share time-sensitive insights and report on the latest-and-greatest findings — all in a quick, convenient, easy read so you can get back to applying what you’ve learned and impact your sales.

Our new name, StraightForward, also represents our commitment to moving our clients forward. It has been said that the shortest distance between two points is a straight line. Through our personal approach, we get clients from Point A to Point B by keeping them on a direct path that aligns with their overall marketing objectives. We keep our clients focused on the prize, or end goal, painted on the horizon — lead generation, new sales and a greater return on investment.

Finally, this rebranding of our marketing newsletter allows us to streamline the news from both TMPDM and 15miles into a single platform. Rather than force 15miles to fit with the original newsletter, StraightForward gives us a fresh start in a dual-branded newsletter, positioning both divisions as leaders in our e-mail marketing efforts. Both of our brands — TMPDM and 15miles — share the stage and our straightforward approach, so this newsletter will be a culmination of print and interactive search marketing topics. From print and Internet Yellow Pages advertising to social marketing and search engine optimization, our marketing specialists cover the news that affects your brand.

Read the January 2010 issue of our monthly marketing newsletter.