Jamie LeRoy
PR, tmp directional marketing
Mike Flanagan, CEO of TMP Directional Marketing, is one of the newest contributors to a premier news publication called Adotas. His articles will focus on the local search landscape, as well as social media and mobile happenings that are becoming of increasing importance to local advertisers.
His first message is about the stability of our economy. A lot of people see this economic forecast as a cool breeze to reinvigorate their marketing plans, but some may be jumping in too quickly and without the measurement tools they need. Mike suggests sticking to the lead-generating campaigns that you know, as well as experimenting on some sure bets. And above all, MEASURE EVERYTHING.
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26Jan
Jane Wamsley
Behavioral Targeting, Branding, Ratings & Reviews, Reputation Management, blog
Do you remember when you read your first blog? I do. It was about five and half years ago when a co-worker recommended I check out this “really funny” blog that chronicled the life of a then twenty-something guy living in the Big Apple. I won’t reveal the blog here, because it’s slightly NSFW (that’s blog speak for “Not Suitable For Work”). But the recommendation turned out to be a good one, because it’s a blog that I still read regularly.
Did I know what a blog was back then? I think I had a general idea. But I remember recommending the aforementioned blog to friends and some of them being a little confused by the concept. It seems strange to think about now, but blogging really didn’t become the phenomenon it is today until the turn of the century. While journalists and writers began experimenting with “web logs” in the mid to late nineties, blogging really took off after Pyra Labs launched the free blogging service Blogger (which is now owned by Google) in August 1999 (Peter Merholz first coined the term “blog” in early 1999, when there were 23 known blogs in existence).
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25Jan
Jamie LeRoy
15miles, tmpdm
Today, I read a great article that asked when CMOs (chief marketing officers) would receive the wake-up call that budgets need to be shifted toward online marketing. This is not to say that all of your marketing budget should go online, but, not surprisingly, traditional media is declining, and online marketing is increasing.
Speaking from an insider’s perspective, it’s clear that this trend is increasing, but I agree with the article’s author that some CMOs may be waiting until there is a fire lit under their feet to create such a drastic shift in budgets.
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22Jan
Kevin Marsh
POV, Social Media, Social Networking
Some time in 2005, I created my first Facebook account, albeit with some reluctance. I suppose I didn’t understand the concept, and, once I joined, the concept became even more elusive. I found myself wondering why I was spending time on Facebook, why people I don’t know were trying to “friend” me and, most frustratingly, what it meant when a girl responded with the following after asking for her phone number: “Why don’t you just find me on Facebook?” I only figured out what that meant once I was on the other end.
Today, however, I look at Facebook with wonder (and all social media, for that matter). It is, without a doubt, the most-impactful media revolution of the last decade. To put that in perspective, take a look at these numbers.
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19Jan
Jamie LeRoy
15miles, PR, tmp directional marketing
This week, TMP Directional Marketing and 15miles will be releasing a completely revamped newsletter focused on bringing the latest and greatest industry news to your inbox. In the past, we’ve maintained a quarterly newsletter called FastForward. Truth be told, it paved the way (and for that we’re thankful). But we thought it was about time to breathe a little life into the content we share with our employees, clients, publishers and advertisers. We’ve streamlined the look and feel, as well as improved the quality so that you don’t have to go sifting through articles to find the one you want to read.
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19Jan
John Albers
Local, Mobile, SEM
With the availability of the Internet almost anywhere you go, one of the easiest ways to find something is by simply typing what you are looking for in a search engine such as Google. According to the TMPDM/comScore Local Search Usage Study, search-engine usage is at an all-time high and is also the top source used for local business information, accounting for 31 percent of the entire landscape.
It’s no wonder that many leading U.S. online retailers made search engine marketing (SEM) a priority this past holiday season. According to a recent Shop.org survey, 87 percent of retailers said that they increased or kept the same level of SEM from the previous holiday season. With the U.S. economy in one of the worst downfalls in history, businesses realize that every customer is crucial, and search engine marketing provides a high degree of targeting and tracking to ensure campaigns are successful at reaching target consumers.
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15Jan
LeAnn Hoksch
Mobile, verizon
As I sat at my desk this morning enjoying my coffee, I received an e-mail from a co-worker asking that I text “HAITI” to 90999. As she so eloquently put it, “If I can spend $5 on my morning Starbucks, I can certainly afford to donate $10 to Haiti relief.” Yesterday, Jane Wamsley blogged about the devastation in Haiti and how this has become a popular topic on social sites and search engines. The Yele Haiti Foundation had already put into effect a text donation of $5 by texting “Yele” to 501501.
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14Jan
