Topic: Common Local Search Pitfalls (and How to Avoid Them)

Date: Thursday, March 4, 2010

Time: 1:00 p.m. EST

Presenter: Gregg Stewart

Cost: FREE

Where does your company rank versus the competition during the critical moment of purchase selection? Did you know that 80 percent of consumers shop locally once they have identified a business from which to purchase?

We’re kicking off our free webinar series for 2010 in a big way. 15miles president and local search expert Gregg Stewart will present this webcast, “Common Local Search Pitfalls (and How to Avoid Them),” with a focus on managing a well-optimized campaign to help consumers find your business locally (and choose you over the competition) during the critical moment of purchase selection.

As new local search features are released on major search engines, consumers are putting more importance on local search results, so you can no longer afford to let your business presence run on autopilot. In this webcast, Stewart will explain the common local search pitfalls that savvy and successful marketers often fall into, as well as ways these can be corrected or, better yet, avoided.

Stewart’s poignant tips will help you get the most out of your search marketing efforts by:

• Allocating marketing budget dollars to local search, so you can make every drop count in 2010.
• Optimizing your PPC ads and SEO campaigns.
• Bolstering your local business listings on sites such as Google Maps and Yahoo! Local.
• Understanding the impact of user-generated ratings and reviews on your online presence.

Register today for our free webinar. If you have questions or concerns about our webinar series or marketing services, please contact us.