Our first webinar of 2010 is fast approaching. But there is still time to register. On Thursday, March 4 at 1:00 p.m. EST, Gregg Stewart of 15miles will present “Common Local Search Pitfalls (and How to Avoid Them),” in conjunction with Search Engine Strategies New York, which will take place from March 22 to 26 (network with 15miles at SES New York).

This free, live webcast will focus on managing a well-optimized local search campaign to help consumers find your business locally (and choose you over the competition) during the critical moment of purchase selection. Why is this important?

As new local search features are released on major search engines, consumers are putting more importance on local search results. Stewart will explain the common local search pitfalls that savvy and successful marketers often fall into, as well as ways these can be corrected or, better yet, avoided.

Stewart’s poignant tips will help you get the most out of your search marketing by:

• Allocating marketing budget dollars to local search, so you can make every drop count in 2010.
• Optimizing your PPC ads and SEO campaigns.
• Bolstering your local business listings on sites such as Google Maps and Yahoo! Local.
• Understanding the impact of user-generated ratings and reviews on your online presence.

If you’re responsible for managing your company’s local search campaigns, you cannot afford to miss this insightful presentation that will make you aware of the pitfalls too many marketers fall into.