Yesterday, Google announced a major overhaul to DoubleClick’s ad-serving technology. Rebranded as DoubleClick for Publishers (DFP), the new ad server will replace DART (for larger publishers) and Google Ad Manager (for growing publishers).
Read the full article…
Archive for February, 2010
-
DoubleClick Becomes Googlefied
Jane Wamsley
23Feb
-
Google Launches Enhanced Local Listings
Michael Solms
For most people searching online, using Google weekly, if not daily, has become a common ritual. It is also very apparent that within Google’s results are sponsored sections for paid advertising and organic results that show up based on relevancy to the searches. But with the launch of Google’s enhanced local listings, the difference between paid and organic listings is not so clear.
Read the full article…22Feb
-
Get StraightForward in Your Inbox
Jamie LeRoy
Last month, we released our new-and-improved TMP Directional Marketing/15miles newsletter, StraightForward. For those of you who caught a glimpse of it, kudos to you. Consider yourself one step ahead of the competition. For those of you who missed out, it’s not too late. This week, we’ll be releasing our February newsletter, so there’s still time to get the inside scoop and glide to the front of the pack like Apolo Ohno. For those still interested in seeing what all the buzz was about last month, you can access the January newsletter.
Read the full article…22Feb
-
Microhoo Hullabaloo
Tara Daniels
It is officially happening. Microsoft and Yahoo! just received clearance from the powers that be (i.e. the U.S. Department of Justice and European Commission) to begin implementing their search deal within the next few days.
Read the full article…19Feb
-
And the Social-Media Craze Continues…
Megan Rossow
At this point in the game, most are using some sort of social media, including Facebook, Twitter or LinkedIn (just to name a few). In some cases, users are utilizing all of the above. So what does the future hold for social media?
It’s safe to say that we’ll see continued growth in the number of social sites available. After all, we’ve already seen key players such as Google jump on the bandwagon by launching its own social site, Google Buzz, earlier this month.
Read the full article…18Feb
-
15miles Reports Interactive Growth in 2009
Cory Grassell
Just released on BusinessWeek and sweeping the World Wide Web! The latest press release from 15miles indicates 20-percent growth in 2009, which was the inaugural year for the TMP Directional Marketing’s interactive division. Partly responsible for the growth was the signing of several new interactive clients (in addition to the 200 other clients it serves), including Farmers Insurance and Great Expressions Dental.
Read the full article…18Feb
-
Free TMPDM/15miles Webinar Announced
Cory Grassell
Topic: Q1: A Retrospective
Date: Thursday, March 18, 2010
Time: 2:00 p.m. EST
Cost: FREE
As we have done in the past, we are offering a free webinar to reflect on the past quarter. Properly titled, “Q1: A Retrospective,” this webinar will cover major news in the world of search during the first quarter of 2010.
What was new? Which trends emerged or quickly fell to “fad” status? These questions are just the tip of the iceberg of what we’ll cover. We will also help set the stage for the quarter to come. Join marketing experts from TMP Directional Marketing and 15miles, our interactive division, for this live webcast on March 18, 2010, at 2:00 p.m. EST. Register for Q1: A Retrospective today! More details to come soon about our quarter in review.
Read the full article…17Feb
