Anyone traveling in the Milwaukee area recently was likely affected by the partial closure of the Zoo Interchange, which is Wisconsin’s most-traveled interchange. The closure has become more than just a pain for daily commuters; it has set off a political firestorm between Wisconsin gubernatorial candidates, each placing blame for the fiasco on the others (and their affiliated parties).
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Archive for March, 2010
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Search-Engine Marketing Changing Political Battleground
Carrie Tobiason
31Mar
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SES NY: Sum-up for Search
Rebekah Thomas
There were a few themes that ran through the keynote speakers and sessions I attended at SES NY last week.
31Mar
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U.S. Census Bureau Adds Social Media
LeAnn Hoksch
About a week ago, I arrived home to find a white envelope labeled “U.S. Census 2010.” As I’m sure everyone knows, the U.S. counts the population every ten years; in fact, it’s mandatory per the U.S. Constitution.
While the questionnaire took me a total of five minutes to complete, the U.S. Census Bureau can’t rely on the form’s simplicity to increase response rates. Instead, it has implemented a large communication plan, which includes the use of social media for the first time in census history, to reach potential respondents.
Read the full article…30Mar
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Google Rolls Out New Feature: Remarketing
Andrea Loar
Thursday, Google rolled out a new AdWords PPC feature called Remarketing. Any AdWords advertiser can use the remarketing feature to reach users as they’re browsing the web on sites within the Google Content Network.
Remarketing, a part of Google’s interest based advertising, allows advertisers to re-engage with previous site visitors based on the users’ past interactions on the site. Since rolling out the beta version last March, Google advertisers have seen a tremendous response across all industries, regardless of ROI focus. Read the full article…
29Mar
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Mobile Madness: Google’s Near Me Now Versus Yelp
Gloribel Kees
March Madness is coming to an end, with the final four teams declared over the weekend. Only a weekend remains to determine the tournament winner. It is no surprise that mobile users everywhere have been turning to their devices as a quick and convenient way to stay updated with the scores. Countless applications are available to fulfill every user’s needs, and two that seem to be in great competition are Google’s Near Me Now and Yelp’s mobile application.
Read the full article…29Mar
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Google Versus China
Jamie LeRoy
Lately, social media has been front and center, but now it’s time for search to take back the reins through a juicy story: Google Versus China. Can it get any bigger than that? We’ve seen Google vs. Bing and Google vs. Facebook, but never Google vs. a Country. So how did it get to this point?
Let’s start at the beginning…
Read the full article…26Mar
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StraightForward Marketing Newsletter, March 2010
Cory Grassell
Our marketing analysts and expert authors just assembled and published the latest isse of StraightForward, our free marketing newsletter. Each month, we highlight the latest agency and industry news in a compact read to keep you updated and informed. You can get our newletter conveniently e-mailed to your inbox every month by registering online.
Read the full article…25Mar
