This week, the Dex One Corporation announced it will integrate consumer-business reviews from Yelp, with listings on Internet Yellow Pages site DexKnows.com. It appears that Dex One is attempting to give DexKnows users more reasons to use the site for finding relevant local business information. Reviews from Yelp will help fill gaps in content on Dex’ site, as well as complement reviews posted by DexKnows users.

As the online world continues to grow, consumer reviews are increasingly affecting the way that consumers choose businesses from which to purchase from. In fact, in our annual study, 57 percent of people found consumer ratings and reviews important when searching for products or services online. Knowing that, it will be interesting to see whether the integration of Yelp reviews will boost DexKnows.com’s usage or advertiser performance.