Access to information is now everywhere—on your TV, home pc, work pc, mobile device. Jeannley Mullen discussed the need to rethink your digital communication strategy (if you haven’t already) since it is most likely stale in the ever evolving digital space. With all of the options available, it is important to put together the right pieces to capture your customer’s attention. She showed several examples of how companies utilized simple yet integrated mobile web applications to lead customers to purchase in a matter of minutes. (I was instantly intrigued, since many of these examples involved quickly purchasing shoes and clothes!) Additionally, she presented an interesting graph explaining regardless of household income, there will be at least one communication device in a household, however most likely three.

Key Takeaways:

• Stay on top of evolving technology and leverage it for your marketing efforts.
• Utilize sites like Rankspeed, Twitter Search and Google Trends to get a feel for your target audience and brand sentiment.
• Communication = Convenience. Be where your customers are (at the desk-work pc, on the couch-laptop, snack reading-mobile/iPad, on the go-mobile).
• Technological advancements and consumer convenience have created a mobile explosion that is leading to all communication.