Michael Becker did a nice job of taking us through the mobile landscape from definition to strategy. With over 234 million mobile devices in the US alone containing over eight media paths each, there is a definite space for leveraging marketing opportunities with significant growth projected in the next several years. So far, 64.5% of marketers have invested money in the mobile marketing space. With the ever popular and expanding market of apps being developed, Becker honed in on the thought process behind creating a mobile strategy for your company.

Some of the key takeaways from this presentation were:

• Establish the value of your mobile application; understand what your purpose behind creation is. Have a solid customer profile before executing the process. Know what category the app will fall under (entertainment, etc.)
• Stay focused on the value of your delivery.
• Create, don’t replicate ideas.
  • Pizza Hut was used as an example – through utilizing a niche market, they were able to generate $1 million in sales over three months with their mobile app.
• Leverage all mobile capabilities appropriately.
• Create an integrated marketing plan to get your app in front of your target. This is uber important with the thousands of apps available.
• Keep learning and evolving – have a plan for software updates as technology evolves as well as user behavior.