Valerie Schlosser
Search News, Social Media, Tools
It’s the first breakout presentation of the day and the presenter is Rand Fishkin. One of the first and most valuable tools I was exposed to when I began my career was SEOmoz, so I’m always excited to hear what he has to say.
As internet usage has evolved, it has come time for the engines to recognize the need to mirror that evolution. And as such, Fishkin makes the point that the engines see the need for social data to be integrated in order to improve their algorithms. Real time social streaming brings cultural relevance to search results (ex: health care reform – searches will generate not only informational results but general buzz).
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27May
Jane Wamsley
Google, Privacy, SEM, Search News
In what is the latest in a controversy that erupted last week, Germany’s Foreign Minister warned Google co-founder Larry Page yesterday to “respect the nation’s data protection laws.” This after German prosecutors opened a criminal investigation into Google on Wednesday. Read the full article…
21May
Cory Grassell
Local, PR, Social Media, Social Networking
CEO Mike Flanagan has high aspirations of becoming mayor. Has he finally tossed his hat into the ring? While his dedication has poised him for a serious mayoral run, his campaign is nothing political. He simply wants to retain the elite “mayor” status of his local park. Via foursquare, Flanagan recently became mayor of said park, only to be ousted by another frequent visitor, who checked in more often through the popular social site on the mobile Web.
That having been said written, foursquare is in serious contention for the local-search marketshare. Read the full article…
21May
Valerie Schlosser
Google
Yesterday, Google Announced Google TV, a “new experience made for television that combines the TV you know and love with the freedom and power of the Internet.” The concept is this—
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21May
LeAnn Hoksch
Google, iPad, verizon
In the ever-changing land of mobile, there are new apps, features and devices released daily, and this seems to have put Verizon and AT&T in a bit of a “rat race”. Although the iPhone is still the talk of the town, Verizon’s Droid and Apps have given AT&T a short jog for their money. Then, January brought us the first-to-market portable tablet by Apple, coined the iPad, and basically the offspring of an iPhone and MacBook marriage.
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17May
Jon Legler
IYP, Local, Mobile, Social Media, local search study, online marketing
I came across an article written by Stephanie Hobbs on Search Engine Land last week that I thought made some very valuable points. The article addressed why multi platform advertising was so key in local search. She touches on the different ways that consumers search for a business across multiple media channels illustrating that there is a perfect solution that fits every advertiser; but through a combination of traditional print, on-line and now increasingly mobile channels a campaign can be designed to fit any advertiser’s needs.
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14May
Erin Oechsner
Privacy, Social Media, facebook
There has been a lot of bad press about Facebook and privacy concerns lately. In fact, Search Engine Land recently reported about the increase in search activity for the term “how do I delete my facebook account,” which is likely tied, at least somewhat, to the privacy concerns.
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14May
