Valerie Schlosser
Google, Mobile
For those of us who use our iPhones to manage a large portion of our lives these days, this is pretty exciting. Once of the few things we can’t do on our phones is open or manage Excel or Word attachments. But now, instead of sending it to our email, if someone posts to Google Docs, we can view those documents from our mobile browsers (currently supports Android, iPhone & iPad). I’ll be pushing this in my own office about three minutes after posting this blog (gotta refill my coffee first).
Check out the official announcement.
29Jun
Andrea Loar
Google
Google has recently rolled out Google Ad News, a site for all things advertising. The site aggregates industry news (powered by Google News) from new ad functions to traditional media as seen below.
I found this site especially helpful in finding information related to Google Search Marketing (find this information by clicking on the Google Ad Innovations link) all in one place.
Check out the blog post here or visit the Ad News site here.
24Jun
Jamie LeRoy
15miles, PR, tmp directional marketing
“Houston, we have a problem.”
This is what businesses may be thinking, given the recent PR and communication upsets happening in the online and offline world. However, with the right crisis management tools and an effective communication plan, these disasters can be avoided. Read the full article…
23Jun
Cory Grassell
15miles, POV, PR, tmp directional marketing, tmpdm
Brand crises are not rare events. Unfortunate circumstances and the surrounding media coverage have put companies such as Jack in the Box, Taco John’s and Domino’s in the news. And in an age when professional athletes now serve as brand names, Tiger Woods’ public-relations fiasco dominated headlines earlier this year.
Such mentions prove that even well-known, established brands are fragile. But how these businesses respond in the wake of crises can determine their reputations and the survival of their brands. In fact, crisis response may change the crisis itself. Consider, for example, recent dilemmas for Toyota and BP. Despite your endorsement or reservations of either company, both can teach us a lesson or two about managing crisis communications. Read the full article…
22Jun
Megan Rossow
15miles, Branding, PR, webinar
Have you ever been in a situation where you had to purchase an item online because it wasn’t available when you arrived at the store? Gregg Stewart, President of 15miles, discussed one such situation he encountered in his latest ClickZ article. Read the full article…
21Jun
Cory Grassell
15miles, PR, tmp directional marketing, tmpdm
When CEO Mike Flanagan came across the following statistic, he knew something had to be said: 81 percent of businesses implement their own paid-search programs, up from 78 percent in 2009. Meanwhile, agencies that engage in paid-search programs dropped from 86 percent in 2009 to 76 percent in 2010.
That data forms the basis of his June article for Adotas, “The Limitations of In-House Paid Search.”
Read the full article…
18Jun
Michael Kust
15miles, Conference, online marketing
Join local search expert and 15miles’ President Gregg Stewart when he speaks at the Online Marketing Summit in Minneapolis on Friday, June 25. This event will feature many industry experts speaking about strategies and tactics for online success. Many topics will be covered including: Web Analytics, Email Marketing, Demand & Lead Generation, Search Engine Marketing, and B2B Blogging. At 4:10 PM CST, Gregg will be wrapping up the Summit with a discussion of the best technology and tools that marketers should be utilizing for their online marketing program.
Read the full article…
18Jun
