Survey results presented at last week’s SMX Advanced Seattle during the “Location Services: The New Local Search?” session revealed that while more advertisers using foursquare believe doing so helps grow their business than not, only 10% of advertisers surveyed said they would actually pay to use foursquare. Is this cause for alarm for foursquare? Read the full article…
Archive for June, 2010
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New Survey Results a Warning Sign for foursquare?
Jane Wamsley
14Jun
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Online Marketing Virtual Summit: In An Increasingly Cluttered Space, Relevancy Is Key
Courtney Keller
After attending a variety of presentations at the Online Marketing Virtual Summit two weeks ago, I found one common thread that tied them all together: relevancy is key if you want your message to be heard.
In a world that’s becoming increasingly cluttered by new messaging platforms, it’s impossible for consumers to pay attention to everything that’s thrown their way. So as a marketer, how do you ensure your carefully-crafted message is heard by your target audience? The answer is simple: segment your audience appropriately and customize, customize, customize. Read the full article…
10Jun
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From SMX Advanced Seattle: Happy Birthday, Bing!
Liz Serafin
The June 9th morning keynote session at SMX Advanced Seattle was a conversation with Yusuf Mehdi, SVP of Online Audience Business at Microsoft, who reflected on Bing’s first year, and spoke of what’s ahead for the engine in year two and beyond.
During the first year, the marketing plan was aggressive. The keynote session highlighted the commercials, product placements, and social media initiatives that were part of the launch of the Bing brand. Mr. Mehdi indicated that in the first year since launch, Bing has acquired 20 million new users, which translates into a 4% market share growth. Read the full article…
10Jun
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From SMX Advanced Seattle: Some Things You May Not Know About Quality Score
Liz Serafin
One of the sessions at SMX Advanced in Seattle centered on Quality Score optimization within paid search campaigns. Because quality score is a largely secret algorithmic formula that is employed on the engine side, there are many myths that tend to circulate about what can and cannot affect the metric. The below are the key points identified at the session as things to watch out for, and things that likely have no bearing. Read the full article…
09Jun
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Can One Social Media Site Help Make the World a Better Place?
Nicholas Grohne
Recently, actor Edward Norton announced the launch of a different type of “social” site. This one is socially-conscious. The site, Crowdrise.com, gives users access to tools which will help them organize and raise funds for charitable causes. It allows you to create your own campaign, or contribute to one that already exists. Quite a few notable charities (including Alzheimer’s Association, Partners in Health and Malaria No More) and celebrities (Seth Rogen, Kristen Bell and Will Ferrell) have already jumped on the bandwagon and surely more will follow suit.
Read the full article…08Jun
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The Bing Yahoo Search Alliance Has Begun
Rebekah Thomas
The time is fast approaching for Bing and Yahoo to begin the transition into the “search alliance” we’ve been hearing and speculating about for some time now. Here are the details we know:
The date for the first paid ad testing is mid-September. The roll-out will happen slowly, with every possible care taken to not disrupt the holiday shopping season for online advertisers. The goal is to be serving 100% Bing ads to Yahoo by mid-October. There is a plan B in the case of upsets in retail campaign performance. Organic listings will likely start to see the shifts sooner. Read the full article…
08Jun
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Online Marketing Virtual Summit: Analyzing Behavior to Optimize Landing Pages
Jon Legler
I attended two presentations last week that discussed tools that can be used to gain insight into how user behavior on landing pages can be tracked for optimization purposes; one by Dr. Tal Schwartz and another by Tim Ash. As a psychology major, any way that analyzing how a user behaves on site and using this for optimization purposes, is very interesting to me. They discussed various tools that allow you to analyze behavior using different means such as heat maps, conversion funnels, and form reporting.
07Jun
