If you’re trying to avoid controversy, there are two topics that come to mind that are off-limits – politics and religion. But if you want to read an interesting article, these are also the two topics that will surely spark interest, no matter what people think. In Mike Flanagan’s latest Adotas article, “Social Media Lessons From Politicians,” he dares to toe the line of controversy…but only briefly.

I assure you, there is no political agenda going on here. In fact, there are various examples of both sides of the political spectrum used to demonstrate the overall point of this article – what politicians can teach SMBs as it relates to social media.

It doesn’t matter if you support the blue or the red, there are lessons that every local business can take from a good political social campaign.

• Reach a local audience
• Be highly targeted
• Keep them interested
• Give them something to talk about
• Keep it going

I’m not going to give away the secret sauce in this blog post. Read the entire Adotas article to find out how politicians are getting a lot of attention on social media (in a very short period of time) and how local businesses can do the same.