It’s not a heartfelt comedy, a tragic love story or fascinating celebrity’s biography. It’s not even the stereotypical remake that is so hip right now in Hollywood. This fall, Columbia Pictures will release the film “The Social Network”, which documents the founding of social media monster Facebook by Mark Zuckerberg.
Have I sparked your curiosity? You’re probably wondering why they would make a major motion picture about a social networking site. Let’s take a minute to determine the profitability of this movie with a few key Facebook statistics:
- Today, Facebook has more than 141 million monthly unique visitors. Not too shabby; that’s more than double what it was in June 2009.
- In March 2010, Facebook even surpassed Google as the most visited site in the U.S.
- According to comScore, 54% of these users visit Facebook daily – now that’s loyalty!
So, right off the bat, we can estimate that about 76 million loyal Facebookers that will potentially go see a movie about the social media site they use every day. Multiply that by ticket sales, add in the other curious movie-goers out there, and I think we have a profitable movie.
Oscar nod? Probably too soon to know. What we do know is this: In the digital 21st century we live in, we are surrounded daily by reality TV, news, celebrity gossip and much more. People generally become intrigued by entertainment that reflects their daily lives and in this instance, it’s a movie about the number one social media site. As an avid Facebook user myself, I’m very curious to find out how the site I now visit daily became so mainstream. I can assure you that I will be seeing this film in theaters; what about you?













What’s your Perspective?