Available in Beta form since March, Google officially launched the Enhanced CPC bidding feature within AdWords on August 16th. The purpose of this new automated bidding tool is to help improve ROI for AdWords campaigns that use manual bidding by increasing conversion volume while reducing overall Cost per Acquisition and the amount of time spent manually managing keyword bids. Read the full article…
Archive for August, 2010
-
Google Launches Enhanced CPC Feature in AdWords
Joseph Kelly
30Aug
-
Reflections on SES San Francisco
Liz Serafin
I had the opportunity to attend the Search Engine Strategies conference the week of August 16th in San Francisco, and now, approximately a week later, as I review the conference materials, my mess of scribbled notes, and the slew of tweets highlighting those nuggets of information shared by various speakers during the show, I find myself in a reflection mode. What did I learn? What value did I take away from the conference? To sum it up, the key message that I walked away with, is that the space is changing… and QUICKLY, and as marketers, we need to adapt, test, and innovate if we are to help define future strategies. Read the full article…
28Aug
-
Will Google’s Live Update Help Or Hurt Paid Search?
Courtney Keller
Last weekend, SEO consultant Rob Ousbey experienced something new while performing a Google search: results were updated in real time as he entered keywords, changing in the blink of an eye before he even pushed ‘enter’. This streaming search results trial is speculated to be a part of Caffeine, Google’s latest project to make the Web even faster. (See it in action here)
But what does this live update of search results mean for the future of paid search? Read the full article…
27Aug
-
Yellowbook to Launch Daily Deal Site
Nicholas Grohne
It appears as though Yellowbook will be the first US YP publisher to launch efforts into the group buying market when they launch “Weforia” next month. This new endeavor will be tested in three markets: Phoenix, Boston and Ft. Myers, with expansion expected, assuming success. The daily deals will appear on their own sites, as well as in conjunction with Yellowbook.com and via Yellowbook’s mobile application. So far, sales teams have generated a lot of interest from businesses, and there does not appear to be any shortage of deals.
Read the full article…26Aug
-
Gregg Stewart on ClickZ: Facebook – Places to Go and People to See
LeAnn Hoksch
Just last month Gregg Stewart outlined some key marketing opportunities that businesses can use via check-in services, mainly foursquare. Although foursquare pretty much pioneered the marketable check-in space, they’ve now got some hefty competition to worry about, i.e. Facebook Places. If this is the first you are hearing about Places, then you are a step behind the rest of the technologically savvy US population. Just last week, Facebook rolled out Places, which is a check-in application that will allow you to tell your friends where you are.
Read the full article…26Aug
-
Retargeting – Win Back Visitors Who Abandon Your Site
TJ Dinsmoor
You can’t get much more effective than targeting users who have already shown interest in a product with related ads – right?
If executed carefully, the practice of retargeting ads could be a very powerful technique for achieving high conversion rates and bringing back visitors who left your site.
Read the full article…26Aug
-
Part II: Can I Have Some Privacy, Please?
Cory Grassell
Note: This post is a continuation of a two-part article from the August issue of our monthly newsletter “StraightForward.” To access it, go to our Facebook page, click on the “Newsletter” tab and scroll to “Forward Thinking.”
Read the full article…26Aug
