Twitter, the real-time information network that provides users ongoing engagement with each other, has recently monetized their natural feed through a combination of promoted tweets, trends and even one particular feed (@earlybird) that retweets special offers. Back in April when Twitter began offering these paid placements, some pretty big names signed on, including Sony Pictures, Red Bull, Starbucks and Best Buy.

Now, in an effort to ignite profits, they’ve hired two big names to build a Twitter sales force.  And they certainly are not joking around when it comes to picking their sales leaders.  From the cream of the crop, Twitter has managed to recruit Dan Coughlin, former Director of Media Sales at Facebook, and adding fuel to the fire, they have also wrangled Amanda Levy, Yelp’s very first salesperson.

Although Twitter has built a reputation based on real information from real people; it now seems that they’re trying to prove that they too can be a major online advertising platform.

How will this pan out? Only time will tell.