We’re officially at the two-week mark for SMX East in New York City. On October 4, 5 and 6, search marketers from far and wide will descend upon NYC to discuss trends, techniques and strategies to increase conversions and sales. Each time this event is held, it proves to be one of the biggest and best in the industry. And you have several opportunities to network with 15miles, the interactive-services division of TMP Directional Marketing.
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Archive for September, 2010
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SMX East: Two Weeks and Counting
Cory Grassell
20Sep
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On-Site Search: The Other White Meat
Jamie LeRoy
It’s a well-known fact that consumers cringe when they see a website that looks like it was built in the ’80s, has flashy neon colors, or features fonts in blinking red and white (my eyes hurt just thinking about it). All of these factors will make even the most resolute consumers turn away. Here is an element that maybe isn’t as obvious, but, as a copywriter, it has the same effect for me: lack of an on-site search box. Do you also hear the nails on the chalkboard?
Read the full article…17Sep
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Face-Off: Mobile Web v. Mobile Apps
TJ Dinsmoor
Smartphone ownership is steadily growing and many marketers are wondering what the best method is to produce content for mobile phones – Mobile Web sites or Mobile Apps?
Either way you look at it, businesses need to address how they are going to provide consumers with mobile content. It has been estimated that by 2014, half of Americans’ Web browsing will be done on mobile devices. With that being said, one of the biggest decisions for mobile marketers is whether you should build a mobile site or app – or both.
Read the full article…14Sep
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@Directional Media Strategies 2010
Cory Grassell
We’re living in changing times, as search marketing is shifting from a print-centric to a digital-centric industry. No medium has been more affected than print Yellow Pages. Reports continue to surface that usage and popularity of print directories are down, while more searchers, young and old, are flocking to the Internet, mobile devices and social networks. While print Yellow Pages are holding their collective ground as a complementary/secondary source of business information, publishers must soon adapt to today’s changing landscape in order to survive.
Read the full article…14Sep
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Google Instant is an Instant Favorite
Rebekah Thomas
Yesterday Google unveiled their newest innovation. It has certainly sent a wave of excitement through the world of search. It’s called Google Instant, and the word on the Web is that it is just what Google needed to maintain their competitive edge over Bing/Yahoo! in the search space. Read the full article…
09Sep
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The Competitive Growth of the Smartphone: What’s Next?
Kyle O'Boyle
The smartphone market is increasing and will continue to do so at a feverish pace. Most estimates say by at least 2013 over half of the US mobile handset population will be smartphone classified. In fact, one projected estimate has this happening as soon as 2011. In accordance with those numbers, the IDC has recently released their forecast for mobile device operating system market shares for 2014, and their numbers are a bit surprising.
Read the full article…09Sep
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Google Instant and Its Effect on SEO
Terri Greene
If you haven’t noticed already, Google is helping you out even more with your search queries with Google Instant. This takes the search suggest feature to a whole new level. Google now shows you results as you type. Basically, as you are typing a query, Google will try to predict what you are typing so you can search much faster. There are several benefits that Google has presented with the onset of Google instant, including:
09Sep
