Archive for November, 2010

  1. Facebook Gets Email

    Kyle O'Boyle

    With all of the innovations and new features Google has been tossing out in the last month or so, it seems Facebook is tired of being ignored. Yes, the rumors are true, Facebook now has email. Facebook has finally released what was code-named Project Titan (leaked all the way back in February) and internally nicknamed “the Gmail killer” to the public, and it is sure to cause some unrest in the world of email.
    Read the full article…

    [ 1 ] Perspectives

    16Nov

  2. Facebook Announces ‘Facebook Deals’; Foursquare Continues to Thrive for Now

    Valerie Schlosser

    In August, Facebook announced Facebook Places, a check-in application directly integrated into the user’s Facebook account.  It was my assumption that this would be more than detrimental – possibly fatal – to Foursquare, since this required no additional setup or signup on the part of the user, and it basically combined two applications which makes it seem excessive to continue signing in to both.

    Read the full article…

    No Perspectives

    15Nov

  3. ‘Tis the Season to Be Search Savvy

    Cory Grassell

    Research from Unity Marketing suggests that Gen Y may upset the holiday-card market, potentially spelling the end of printed yuletide greetings. Whether or not you believe greeting cards will fade away, there is validity in the claims that suggest younger consumers are “accustomed to communicating in ways that are much more immediate, efficient, cost effective… They use email, blogs, texts, social media and the like.”

    Like other changes affecting the print industry in recent years, this trend will, of course, cause brands like Hallmark and American Greetings to adapt to the digital needs of the marketplace. As we head into the final month of 2010 — marked by the make-or-break season of holiday sales — marketers are taking notice of such needs, as well as notes about how to boost sales in an increasingly interactive marketplace. Read the full article…

    No Perspectives

    15Nov

  4. Google Launches Instant Previews

    Jon Legler

    On November 9th Google announced a new search feature known as Instant Previews. This is the latest in a long line of features they have developed to make searching easier and results more relevant, which improves the user experience. When this feature is enabled, all a searcher has to do is hover over the organic link and a visual overview will pop up. This allows the user to quickly preview the results so they can find the site that is most relevant to their query.

    According to Google, people who use Instant Previews are 5% more likely to be satisfied with the results they click. They go on to comment on some of the things you can do to get the most out of Instant Previews. You can quickly compare results, pinpoint relevant content and interact with the results page amongst other things. The feature however does not go as far as to allow you to interact with the site as you are previewing it.

    I found the feature to be very simple and easy to use. In conjunction with Google Instant, the results started to populate as I typed, and I was immediately able to preview the results until I found what I was looking for.

    KU Rules!

    Instant Previews are currently only available for organic listing and not paid search. It also should be noted that the preview does cover up the Ads on the right side of the screen. It will be interesting to see the impacts this may have on paid search moving forward. Look for this feature to be rolled out over the next few days, but in the meantime you can preview it using the link below.

    Try Instant Previews for Yourself

    No Perspectives

    11Nov

  5. Ask No More – The End of Ask.com

    TJ Dinsmoor

    Goodbye Ask

    Today Ask.com, formerly known as Ask Jeeves, will lay off a vast majority of its employees and concede its small piece of the search market to Google and Microsoft. The remaining search staff will now be focusing on the Ask Q&A product.

    Read the full article…

    No Perspectives

    10Nov

  6. “Local Search Usage Study” Webinar Available for Download

    Cory Grassell

    As we stay current with the search landscape and industry news/trends, our marketers aim to put a local spin on each topic to create relevance and application for your business. We’ve just released several new resources for free download, including white papers, point-of-view summaries, webinars and more. Read the full article…

    No Perspectives

    09Nov

  7. Benefits and Drawbacks of the Bing/Yahoo Search Alliance

    Sherri Albus

    On October 27th, Microsoft announced that after a year of negotiations and planning, the search alliance transition in the United States and Canada has been completed.  This now means that all search advertisements on both Bing and Yahoo will be powered by Microsoft adCenter.  Advertisers utilizing this network can now reach 163 million searchers in the United States and 15 million searchers in Canada through a single adCenter account. Read the full article…

    No Perspectives

    08Nov