If you’re trying to avoid controversy, there are two topics that come to mind that are off-limits – politics and religion. But if you want to read an interesting article, these are also the two topics that will surely spark interest, no matter what people think. In Mike Flanagan’s latest Adotas article, “Social Media Lessons From Politicians,” he dares to toe the line of controversy…but only briefly. Read the full article…
Archive for 2010
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Mike Flanagan on Adotas: Social Media Lessons From Politicians
Jamie LeRoy
15Jul
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New Approach to Online Ad Formats Attempts to Connect Businesses with New Customers
Jill Jansen
It appears as though the world of online advertising is about to see changes coming in the near future. Internet giant, Google, and start-up company, Groupon, are just two companies trying to reinvent the way in which they approach local advertising online by creating new ad formats that will, in turn, help small businesses reach new customers. Read the full article…
15Jul
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Yahoo! Search Assist in Near Real-Time
Andrea Loar
Yahoo! has recently enhanced their search assist product to “provide near real-time suggestions as you type your query” according to the Yahoo! Search Blog. The enhancement should help to provide “fresher” suggestions for your search powered by their new suggestion algorithm recently launched.
09Jul
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OMG — You’re Competing Against Your Own Brand
Cory Grassell
You’re invited. But you have to hurry. While space isn’t limited, the time between now and next Tuesday is.
On Tuesday, July 13, 15miles is hosting a FREE webinar in partnership with Search Engine Strategies (SES). This event marks our month-long countdown to one of the biggest industry conferences, SES San Francisco, to take place from August 16 to August 20.
Read the full article…08Jul
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How Much Are Your Fans Worth?
Nicholas Grohne
Many marketers agree that a presence on social media is becoming increasingly important. However, many remain uncertain of the exact monetary value of these efforts… until now. According to a recent study conducted by digital consulting firm Syncapse and research company Hotspex, an average value of $136.38 can be assigned to Facebook fans. The study concluded that people who are fans of a product/service spend significantly more than those who are not.
Read the full article…01Jul
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Gregg Stewart on ClickZ: Checking In on Foursquare Marketing Opportunities
Jamie LeRoy
When putting together a list of pioneers in the local search space, most would think of print yellow pages or local search sites like Google Maps. But as smartphone adoption increases, local search will become synonymous with local-mobile applications. Applications like foursquare are becoming the latest must-have in this industry. So while many may think of foursquare as a fad, when you consider the foundation it’s built on, it definitely is not. It’s more of a revolution. Read the full article…
01Jul
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Google Me Versus Facebook?
Brittany Meye
This short little tweet was posted late Saturday night from Kevin Rose, the founder of Digg:
Is Google really going to try and compete with Facebook? If the rumors are true, then Google really has some work to do. Rumored to be called “Google Me,” the site would be faced with the challenge of converting avid and established Facebook users. Read the full article…
01Jul
