About

From the first Yellow Pages advertisement to comprehensive local search marketing strategies, we’ve come a long way. In 1967, our agency was the first to recognize the lead generation potential of Yellow Pages advertising. From there it became an obsession.

We were the first to develop:

  • Strategic Marketing Plans in the 70’s,
  • Mapping services and technology in the 80’s,
  • and Internet capabilities in 1996 due to our affiliation with (a sibling division at the time) Monster.com.

Put simply, our internet and local search capabilities were started long before Internet Yellow Pages were developed and long before the first search agencies were even a thought in their CEO’s minds. In 1996 we built websites for our national clients and developed advertising strategies to drive traffic when most online marketing was, can I have a link on your home page?

As the millennium turned, we acquired NYC based IN2, a premier online search agency with proprietary Click Maps technology. More recently, we hired the team that developed SEO for the Monster network of properties and in 2005 spun out of Monster Worldwide to become an independent agency; the world’s largest local search agency.

Today we generate leads for nearly a thousand clients, all National Advertisers including almost 20% of the Fortune 500. We place these brands in front of local consumers through print and online Yellow Pages advertising and search-engine-based interactive marketing. With headquarters in New York City and more than 15 offices in the United States and Canada, we are able to combine the advantages of national scope and the personalization of local perspective to our solutions.

With over three decades of Directional Marketing experience, we are uniquely positioned to understand the behavior of the shopping consumer. By adding specialized leadership in online marketing to our core of developing and managing national, directional Yellow Pages programs, we have created an unparalleled suite of online and offline search services that capitalizes on our knowledge of consumer behavior and the purchase process. We know how to put this knowledge to work… to help you grow your business, to deliver revenue and bottom-line profits, with the greatest return on investment through our core of specialized and results-driven directional media advertising services.”

We are in a perfect storm of opportunity where our clients needs continue to lead us to innovate in a dynamic and emerging marketplace…”, said Stuart McKelvey. “We have attracted top talented, experienced professionals who know the interactive marketplace well, and will help us find the most effective ways to exceed our client expectations.”

Click here to learn more about the proprietary Local Search study by ComScore commissioned by TMP Directional Marketing.