Search Perspective

From the first print Yellow Pages advertisement to comprehensive local-search solutions — offline and online — we’ve come a long way in an impressive history. In 1967, our agency was the first to recognize the lead-generation potential of Yellow Pages advertising. From then, it became an obsession.

We were the first to develop:

• Strategic marketing plans in the 1970s.
• Mapping services and technology in the 1980s.
• Internet capabilities in 1996, due to our affiliation with Monster Worldwide (aka Monster.com), a sibling division at the time.

In 1996, we built websites for our national clients, and we developed advertising strategies to drive traffic at a time when most online marketing was merely, “Can I have a link on your home page?” Put simply, our Internet capabilities positioned us on the industry frontier, pioneering interactive local search long before Internet Yellow Pages were developed and much earlier than the first search agency was even a thought in a CEO’s mind.

As the millennium turned, we acquired NYC-based IN2, a premier online-search agency with proprietary ClickMaps dashboard-reporting technology. Then, we hired the team that developed SEO for the Monster network, and, in 2005, we spun out of Monster Worldwide to become an independent agency — the world’s largest local-search agency.

With over three decades of directional-marketing experience, TMPDM is uniquely positioned to understand the ever-evolving behaviors of searching and shopping consumers. So, in 2009, we launched an interactive-media division — called 15miles — dedicated to the development of the agency’s online and mobile solutions in a rapidly changing digital marketplace.

15miles stems from research that suggests a majority of consumers research brands online, yet they prefer to shop locally — within 15 miles of their homes or places of work. By adding interactive marketing to our core of directional Yellow Pages programs, we created an unparalleled suite of online- and offline-search services that capitalize on our knowledge of consumer behaviors and the purchase process.

Today, TMPDM and 15miles operate in tandem as the leading provider of local-search marketing. We place national brands in front of local consumers through print and online Yellow Pages advertising, as well as search-engine-based interactive marketing. By integrating comprehensive solutions — offline, online and mobile — into customized, cross-channel strategies, we are able to develop a complete search presence for leading brands.

We understand national brands and local consumers, and we know how to put this knowledge to work. By combining the advantages of national scope and the personalization of local perspective into each strategy, we help businesses achieve positive returns on investment and the greatest bottom-line profits.

Through our core of specialized, results-driven, directional-media advertising services, we get our clients where they want to be. But as needs change in a dynamic marketplace, we are constantly adapting, innovating, and staying on the cutting-edge of emerging media and trends. And we have the talent to do so. Our award-winning, experienced marketing professionals study and stay abreast of the marketplace to find the most-effective ways to exceed our clients’ expectations.

We invite you to learn more about our agency by reading our annual Local Search Usage Study, which is proprietary research conducted in conjunction with comScore. You can also visit TMP Directional Marketing and 15miles.