If you search for rules on optimization of social sites/properties, you are bound to come a across several lists of guidelines. One of the most straightforward lists that I’ve come across is the one posted below found on blogs.praised.com (posted in November, 2006). The 16 Rules of Social Media Optimization according to this blog include:
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As linking is extremely important to the ranking success of your site, the anchor text of those links is equally as important. Anchor text allows a webmaster the ability to identify a page with a keyword phrase and this in turn indicates to search engines what key terms the linked page should rank for. Anchor text can work for you and the following explains a few tips on how to rank through anchor text placement.
Many have heard the time-honored saying that if something sounds too good to be true than it probably is. This is the mindset that should be taken into consideration when forming a proper inbound linking strategy. There are easy ways to accrue a large amount of inbound links to a site overnight, without much effort, and that is why it is falls in the realm of “Black Hat SEO“. It may seem tempting to take the shortcut and participate in link farming or linking to sites which have no relevance to your content. Instead of looking for quality links, it is much easier to be a blog comment spammer and guestbook spammer placing a trail of irrelevant links to your site. Please though, do not be a “lazy linker!” Proper inbound linking strategy is just that: strategy. It takes time and involves thought as to how you will attain quality inbound links.
Why are links important? Do links matter? Is there even a need for links?
Have you ever thought about the importance of links? Inbound, Outbound, Reciprocal… How much weight should links have in the optimization of websites? And is there a need at all for links?