A new technology called virtualization is coming soon to a cell phone near you. Virtualization allows cell phones to utilize various mobile applications like web browsing, social networking, or gaming on one operating system as opposed to separate operating systems on separate phones.
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Despite Limbo’s recent release of the Mobile Advertising Report Q1 2008 stating that consumer retention of mobile ads is up 20% from a year ago, marketers are still hesitant to use mobile marketing according to Advertising Age.
Of the 219 million U.S. wireless subscribers, just over 30 million are on data plans, according to M:Metrics. That means more than 86.1% still use mobile devices primarily for talk, which isn’t optimal for mobile marketing; most mobile-advertising tactics require subscribers to have pricey data plans. The mobile web “isn’t a great experience, and it’s not generating enough demand,” said Julie Ask, a Jupiter Research analyst. In a recent Jupiter study, lack of audience topped the list of reasons marketers said they were not using mobile marketing.
A recent increase in the percentage of cell phone users who can recall a brand they saw an ad for via mobile phone suggests a rise in the popularity of mobile search. This reiterates the idea that mobile is one of the fasted growing local search mediums around. It also proves that mobile advertising is increasingly becoming an effective way to reach consumers and even influence their buying decision.
A new mobile application allows consumers to check inventory at local stores via mobile phone. Slifter will work with several big box retailers like Best Buy and tap into their retail feeds to supply the consumer with this information. The main idea behind the application is to lead and track offline conversions.
Google has quietly introduced a new, experimental mobile interface that emphasizes browsing instead of search. An interesting choice for a predominantly search-focused application.
As Barry Chu (General Manager of Advertising at Medio Systems) discussed, highly personalized, extreme penetration, precision targeting continues to keep mobile search advertising on the forefront of online marketing and these were the themes touched on during this session. While summarizing the game-changing rules of successful mobile marketing, he positioned mobile advertisers to know what people need before asking.What works for the PC consumer may have flat-line results for the mobile user. (more…)
According to a recent survey, nearly one in four U.S. mobile-phone users have viewed ads on their phones in the past month, with about 50% of them responding to the pitches, according to research from Nielsen. The survey also found a third of users of text messaging and the mobile Web are open to receiving ads if it reduces their bill, and 14% do not mind receiving relevant ads.