It seems like Google is, for the time-being, experimenting with crowdsourced SERP personilization. Apparently, a select few are able to rank the listings that show up on a SERP through their Google account. Eventually, this will become a permanent application and when it does, it will be interesting to see how this affects SEO efforts.
Yahoo! appears to be heading in the right direction when it comes to regaining market share from Google. They have taken their Advanced Search setting a step further and have now developed Personalized Search. The Personalized Search collects information about a searcher’s interests from their search history, browsing history, and interests listed in profiles from websites such as MySpace and other social networks. In doing so, it eases the users experience by narrowing the searches.
Mahalo.com’s Jason Calacanis had a candid conversation with a packed ballroom and moderator Kevin Ryan. The house may have had search marketers of all kinds, but I suspect SEOs could have been there in high numbers due to the perceived history of SEO bashing on Calacanis’s part. He began by clearing the air as he clarified that his past SEO remarks were directed at black even grey hat tacticians and proclaimed to be a Search Engine Optimizer himself, if making friendly content defined the practice. (more…)
Well, Google is at it again. In a much talked about move towards what the engine sees as the future, Google has unleashed its personalized search capabilities on the public. From a user perspective, this effort will aid the searcher by displaying the results that are most relevant based on previous search history. By staying logged into your Google account (gmail, adsense, Google analytics, etc) and using the search engine, Google is able to maintain a record of your search history. This record will contain previous web page searches, image searches, news headlines, and Froogle results Google will also be able to provide recommendations for other search results that you may find useful based on your history. Users will have the ability to remove items from their search history or gauge interesting trends regarding their search habits. Furthermore, the personalized search feature will allow users to create bookmarks that they will be able to access from any computer. So, how will this effect SEO? Should those of us working in search engine marketing start looking for new careers?