Archive for Reputation Management

Optimization as it Relates to Social Sites - Rules & Tips

Wednesday, August 13th, 2008

If you search for rules on optimization of social sites/properties, you are bound to come a across several lists of guidelines. One of the most straightforward lists that I’ve come across is the one posted below found on blogs.praised.com (posted in November, 2006).  The 16 Rules of Social Media Optimization according to this blog include:
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SuperPages.com to Add User Review Content

Monday, April 7th, 2008

SuperPages.com announced over the weekend it would be adding user review content to its website.  The effort is meant to allow local businesses to further promote their services and to interact with customers. Although SuperPages indicates this gives them a competitive advantage, their closest competitor has hosted user reviews for some time.

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Social Media Meets Local Search

Friday, March 7th, 2008

Social network traffic continues to increase at a dramatic rate. To date, however, these sites have had a challenge in leveraging this traffic into revenue and ad platforms. Evidence of this can be seen in Facebook’s decision to hire Sheryl Sandberg to assist CEO, Mark Zuckerberg with expanding and monetizing Facebook’s growth. (more…)