This panel including participants Kevin Ryan (Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch), Mike Grehan (Global KDM Officer, Acronym MediaSpeakers), John Battelle (CEO, Federated Media),  James Lamberti (Senior Vice President, Search and Media, comScore, Inc),  Lyndsay Menzies (Managing Director, Big Mouth Media), and Jack Menzel (PM for Universal Search, Google) was fiery at times as it felt like a Google interrogation led by Jack Battelle posing the question: Is Google becoming a media company? (more…)

Mahalo.com’s Jason Calacanis had a candid conversation with a packed ballroom and moderator Kevin Ryan. The house may have had search marketers of all kinds, but I suspect SEOs could have been there in high numbers due to the perceived history of SEO bashing on Calacanis’s part.  He began by clearing the air as he clarified that his past SEO remarks were directed at black even grey hat tacticians and proclaimed to be a Search Engine Optimizer himself, if making friendly content defined the practice. (more…)

“Connection between intent & content” was the topic of discussion in a panel moderated by Steven Kaufman (SVP Media Director, Digitas) and included panelists Andrew Goodman (Principal, Page Zero Media), Bill Barnes (Co-Founder & Executive Vice President, Enquiro Search Solutions Inc.), and Anton Konikoff (Founder and CEO, Acronym Media).

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As Barry Chu (General Manager of Advertising at Medio Systems) discussed, highly personalized, extreme penetration, precision targeting continues to keep mobile search advertising on the forefront of online marketing and these were the themes touched on during this session. While summarizing the game-changing rules of successful mobile marketing, he positioned mobile advertisers to know what people need before asking.What works for the PC consumer may have flat-line results for the mobile user.  (more…)

This afternoon’s SES NYC panel titled, “Selling your integrated plan to the C-Suite” was equally populated by Agency-types and Marketers. Both constituencies came searching for the same thing -insight into putting together an internal pitch to gain the executive support and resources necessary to test and develop your marketing campaign. (more…)

We have had several attendees at this week’s Search Engine Strategies New York conference. In an effort to share our learnings from the conference, we will be posting entries that will provide summaries of some of the key sessions. Keep an eye out for these entries!