If you search for rules on optimization of social sites/properties, you are bound to come a across several lists of guidelines. One of the most straightforward lists that I’ve come across is the one posted below found on blogs.praised.com (posted in November, 2006). The 16 Rules of Social Media Optimization according to this blog include:
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AT&T is in the final stages of releasing YellowPages.com mobile for the iPhone, an innovative GPS-enabled application that combines local search with social networking capabilities, giving users the ability to search for information, share reviews and plan activities with friends, neighbors and co-workers.
According to research by Nielsen Mobile, over 4 million mobile phone users are accessing social networking sites via mobile internet. MySpace, the leading social networking site among PC users, is also the most popular mobile internet social networking site in the U.S. with 2.8 million unique mobile users in December 2007. In that same month, Facebook had about 1.8 million unique mobile users. “Consumer demand for mobile social networking may be a significant driver of mobile service pricing models, as evidenced by Vodafone UK’s recent move to offer unlimited internet access as a standard feature of its new monthly mobile price plans,” says Jeff Herrmann, vice-president of Mobile Media at Nielsen Mobile.
Mahalo.com’s Jason Calacanis had a candid conversation with a packed ballroom and moderator Kevin Ryan. The house may have had search marketers of all kinds, but I suspect SEOs could have been there in high numbers due to the perceived history of SEO bashing on Calacanis’s part. He began by clearing the air as he clarified that his past SEO remarks were directed at black even grey hat tacticians and proclaimed to be a Search Engine Optimizer himself, if making friendly content defined the practice. (more…)
Social network traffic continues to increase at a dramatic rate. To date, however, these sites have had a challenge in leveraging this traffic into revenue and ad platforms. Evidence of this can be seen in Facebook’s decision to hire Sheryl Sandberg to assist CEO, Mark Zuckerberg with expanding and monetizing Facebook’s growth. (more…)
In a survey conducted by TNS Media Intelligence of 71 marketing professionals in the U.S., Canada, France and the U.K., not even one respondent saw social media as a passing fad. Nearly 30% called it a “revolutionary new opportunity that must be grasped with a sense of urgency.” The U.S. had a higher concentration of exuberance, with 45% of respondents calling social media revolutionary.