Regardless of job title, if you are in the marketing, advertising or consulting business you are going to be expected to house a vast amount of knowledge about your clients. Knowing the services they provide, products they sell, what differentiates them from the competition, their target audience, branch locations, etc. can be a challenge, but a manageable one with the right training and resources. On the other hand, keeping up with your clients visibility online with an immeasurable number of news periodicals, blogs and videos could be another story all together.

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The unveiling of the Yahoo! Build Your Own Search Service (BOSS) may spur an influx of new search engines.  Although start-up of a search engine is costly and time consuming, BOSS gives developers a head start with the ability to access Yahoo!’s search results and customize the rest. 

Click here to read full article.

Google strengthened its analytics services on June 24th by introducing a new Ad Planner service.   The service provides media planners’ visibility into which Web sites are frequently visited by their target audience.  Ad Planner provides information on a Web sites traffic and demographics, as well as more specific data such as age, gender, education, household income and even keywords used by visitors during searches.

Google’s efforts are targeted directly at media planners that otherwise might not have had access to Web analytics.  Now that the primary roadblock to effective ad targeting has been removed, it is likely that Google will see increased revenue from coming from media planners at smaller agencies.

For eMarketer’s perspective on Google’s new Web analytics service click here.

For information directly from Google regarding their Ad Planner service click here.