Some people use the Internet for simple tasks such as checking their e-mail.  Others spend hours upon hours a day sharing files and watching videos.  The difference in the amount of bandwith used between these activities is large. So the question is, should these people be paying the same amount for the Internet?  Three of the biggest internet providers are thinking about perhaps reintroducing a form of Internet metering, similar to that of internet pay-policies when the internet was first introduced.  This time, however, it wouldn’t be pay-by-the-minute, but pay-by-the-gigabyte.  They have already run test markets for this and we’ll have to wait and see what happens. 

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In the spirit of the upcoming holiday, I thought it would be interesting to look at what kind of spending costs and profits the Easter Bunny may have after this 2008 season. According to the Nielsen Company, US consumers are buying an estimated $318 million worth of chocolate candy; only second to Valentines day. Online ad spend during last year’s season totaled $800,000 from Lent through Easter.

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