AT&T is in the final stages of releasing YellowPages.com mobile for the iPhone, an innovative GPS-enabled application that combines local search with social networking capabilities, giving users the ability to search for information, share reviews and plan activities with friends, neighbors and co-workers.
The local search marketplace continues to grow rapidly. Local is growing at a faster percentage rate than general search. Additionally, changes in search patterns show that consumers are becoming better and smarter searchers, moving from simple one- and two-keyword searches to more specific four- and five-keyword searches.
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Though some hybrid IYP/rating-and-review sites, like Yelp, have been having a hard time attracting a large enough number of frequent users and reviewers, San Diego-based MojoPages has claimed that they are gaining traction. President Jon Carder says that his site now boasts 500,000 user reviews and 100,000 local advertisers across the U.S., mostly with partners like Superpages.com, Marchex, ServiceMagic, and ServiceMaster.
Yellowbook, the leading independent publisher of print and online yellow pages directories nationwide announced yesterday the launch of a new integrated marketing campaign entitled “Say Yellow to the Future.” This campaign includes a new streamlined logo, a more condensed name to one word (formerly Yellow Book), new television commercials, and newly designed print directories that present the company as forward-thinking.
The author of the book The Art of War, Sun Tzu, once said, “Every battle is won before it’s fought.” With everyone talking about the recession and rising gas prices, it seems that businesses will have to do “battle” in order to get through this downturn. In my last blog entry, “Recession: Blessing in Disguise?” I talked about the MarketingSherpa report and how businesses can leverage online marketing during these uncertain times. However, that report has a second part which talks about strategies that marketers are using to get through the slump. In this blog post, I’m going to talk about those strategies, plus add some data from eMarketer that backs them up. This post will explain how local businesses can use these strategies to their advantage. It can be your “business battle plan” if you will. (more…)
The Kelsey Group released it’s Global Yellow Pages and Local Search Forecast today which measures the current and future size of the local search industry. Highlights of the forecast include a predicted growth of 23.4% for interactive advertising between now and 2012, as well as a predicted global advertising share of 21% in 2012.
Don’t get left out of local search results.
Local search is a subcategory of overall search that can give a big boost to your business whether you are a big brand national services advertiser in local markets or a local business looking to expand. Some analysts expect local search revenue to double this year and become even more critical when emerging mobile phone technology allows people to stand on the street corner and ask about a local pizza shop, FedEx or Kinko’s. (more…)