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	<title>Local Search Topics &#124; TMP Directional Marketing</title>
	<link>http://www.searchperspective.com</link>
	<description></description>
	<pubDate>Wed, 16 Jul 2008 16:57:10 +0000</pubDate>
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			<item>
		<title>SEO Tips for PDFs</title>
		<link>http://www.searchperspective.com/seo/pdf-seo-tips/</link>
		<comments>http://www.searchperspective.com/seo/pdf-seo-tips/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 15:35:39 +0000</pubDate>
		<dc:creator>Josh McCoy</dc:creator>
		
		<category><![CDATA[POV]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[PDF Search Engine Optimization]]></category>

		<category><![CDATA[PDF SEO]]></category>

		<category><![CDATA[SEO for PDF]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/seo/pdf-seo-tips/</guid>
		<description><![CDATA[Elliance has posted another helpful &#8216;Search Illustrated&#8217; graphic at Search Engine Land. We know that search engines can read PDF&#8217;s, but what can we do to better optimize these pages so they will show up in search results? Simply put, creating a keyword-rich filename and coupling it with targeted Meta data will not guarantee your [...]]]></description>
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		</item>
		<item>
		<title>Build a Search Engine Through Yahoo!</title>
		<link>http://www.searchperspective.com/sem/build-a-search-engine-through-yahoo/</link>
		<comments>http://www.searchperspective.com/sem/build-a-search-engine-through-yahoo/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 16:42:55 +0000</pubDate>
		<dc:creator>Tara Daniels</dc:creator>
		
		<category><![CDATA[SEM]]></category>

		<category><![CDATA[Tools]]></category>

		<category><![CDATA[Yahoo]]></category>

		<category><![CDATA[yahoo boss]]></category>

		<category><![CDATA[yahoo build your own search service]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/sem/build-a-search-engine-through-yahoo/</guid>
		<description><![CDATA[The unveiling of the Yahoo! Build Your Own Search Service (BOSS) may spur an influx of new search engines.  Although start-up of a search engine is costly and time consuming, BOSS gives developers a head start with the ability to access Yahoo!&#8217;s search results and customize the rest. 
Click here to read full article.
]]></description>
		<wfw:commentRss>http://www.searchperspective.com/sem/build-a-search-engine-through-yahoo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Local Online Video Ad Revenue</title>
		<link>http://www.searchperspective.com/iyp/local-online-video-ad-revenue/</link>
		<comments>http://www.searchperspective.com/iyp/local-online-video-ad-revenue/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 16:37:57 +0000</pubDate>
		<dc:creator>Tara Daniels</dc:creator>
		
		<category><![CDATA[IYP]]></category>

		<category><![CDATA[Local]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[emarketer]]></category>

		<category><![CDATA[internet marketing]]></category>

		<category><![CDATA[internet yellow pages]]></category>

		<category><![CDATA[Kelsey Group]]></category>

		<category><![CDATA[local online video ads]]></category>

		<category><![CDATA[local search]]></category>

		<category><![CDATA[online video ads]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/iyp/local-online-video-ad-revenue/</guid>
		<description><![CDATA[The Kelsey Group predicts local online video ad revenues to hit $1.5 billion by 2012.  Who will benefit the most from this revenue increase?  Most likely Internet Yellow Pages with thier small-medium sized advertisers that are capitalizing on user demand for local online videos.
Click here to read full article.
]]></description>
		<wfw:commentRss>http://www.searchperspective.com/iyp/local-online-video-ad-revenue/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Announces Ability to Better Index Flash Sites</title>
		<link>http://www.searchperspective.com/seo/google-announces-ability-to-better-index-flash-sites/</link>
		<comments>http://www.searchperspective.com/seo/google-announces-ability-to-better-index-flash-sites/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 16:34:46 +0000</pubDate>
		<dc:creator>Kevin Marsh</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[SERP]]></category>

		<category><![CDATA[Usability/Design]]></category>

		<category><![CDATA[adobe flash]]></category>

		<category><![CDATA[flash]]></category>

		<category><![CDATA[indexing of flash sites]]></category>

		<category><![CDATA[search engine indexing]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/seo/google-announces-ability-to-better-index-flash-sites/</guid>
		<description><![CDATA[Late Monday evening Google announced they have the ability to better index Flash websites.  The ability was made possible by integrating Adobe&#8217;s Flash player technology with their Flash indexing algorithm.
Google users can expect to find more relevant and dynamic Web results in Search Engines that were previously undiscoverable by spiders due to their Flash nature.
 Adobe has [...]]]></description>
		<wfw:commentRss>http://www.searchperspective.com/seo/google-announces-ability-to-better-index-flash-sites/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Flash Indexing Begins</title>
		<link>http://www.searchperspective.com/seo/google-flash-indexing-begins/</link>
		<comments>http://www.searchperspective.com/seo/google-flash-indexing-begins/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 15:32:08 +0000</pubDate>
		<dc:creator>Quinn Sheek</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Universal Search]]></category>

		<category><![CDATA[adobe]]></category>

		<category><![CDATA[flash]]></category>

		<category><![CDATA[flash indexing]]></category>

		<category><![CDATA[google indexing]]></category>

		<category><![CDATA[swf]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/seo/google-flash-indexing-begins/</guid>
		<description><![CDATA[This is big news for flash developers and companies with flash websites.  Adobe has created a product for search engines that will not only allow them to index flash, but will also allow them to crawl content within SWF files.  Google has already applied this technology to their algorithm, and Yahoo! is expected to follow [...]]]></description>
		<wfw:commentRss>http://www.searchperspective.com/seo/google-flash-indexing-begins/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Strengthens Analytics Service</title>
		<link>http://www.searchperspective.com/tools/google-strengthens-analytics-service/</link>
		<comments>http://www.searchperspective.com/tools/google-strengthens-analytics-service/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 16:30:26 +0000</pubDate>
		<dc:creator>Kevin Marsh</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Tools]]></category>

		<category><![CDATA[Web Analytics]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[ad planner]]></category>

		<category><![CDATA[emarketer]]></category>

		<category><![CDATA[GOOG]]></category>

		<category><![CDATA[google ad planner]]></category>

		<category><![CDATA[search engine]]></category>

		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/tools/google-strengthens-analytics-service/</guid>
		<description><![CDATA[Google strengthened its analytics services on June 24th by introducing a new Ad Planner service.   The service provides media planners&#8217; visibility into which Web sites are frequently visited by their target audience.  Ad Planner provides information on a Web sites traffic and demographics, as well as more specific data such as age, gender, education, household [...]]]></description>
		<wfw:commentRss>http://www.searchperspective.com/tools/google-strengthens-analytics-service/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Creative Messaging in a Direct Response World</title>
		<link>http://www.searchperspective.com/pov/creative-messaging-in-a-direct-response-world/</link>
		<comments>http://www.searchperspective.com/pov/creative-messaging-in-a-direct-response-world/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 19:45:56 +0000</pubDate>
		<dc:creator>Gregg Stewart</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Local]]></category>

		<category><![CDATA[POV]]></category>

		<category><![CDATA[free listings]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[ad copy]]></category>

		<category><![CDATA[business profile pages]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[gregg stewart]]></category>

		<category><![CDATA[internet yellow pages]]></category>

		<category><![CDATA[local search]]></category>

		<category><![CDATA[local search marketing]]></category>

		<category><![CDATA[profile pages]]></category>

		<category><![CDATA[RASCIL]]></category>

		<category><![CDATA[website copy]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/pov/creative-messaging-in-a-direct-response-world/</guid>
		<description><![CDATA[I&#8217;ve just come off the road from numerous meetings with national and regional advertisers. One common area of interest among advertisers seems to be: how to best communicate to the online audience.
Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? [...]]]></description>
		<wfw:commentRss>http://www.searchperspective.com/pov/creative-messaging-in-a-direct-response-world/feed/</wfw:commentRss>
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