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	<title>Local Search Topics &#124; TMP Directional Marketing</title>
	<link>http://www.searchperspective.com</link>
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		<title>Gregg Stewart on ClickZ: Google Experimenting With Its Largest Opportunity &#8211; Local</title>
		<description><![CDATA[In his latest ClickZ article, Gregg Stewart weighs in on Google's experimentation with the 7-pack listings and what it really means for local advertisers.]]></description>
		<link>http://www.searchperspective.com/2010/07/29/gregg-stewart-on-clickz-google-experimenting-with-its-largest-opportunity-local/</link>
			</item>
	<item>
		<title>StraightForward: The Way Marketing News Should Be</title>
		<description><![CDATA[Get the July issue of StraightForward, the monthly marketing newsletter from TMP Directional Marketing and 15miles.]]></description>
		<link>http://www.searchperspective.com/2010/07/27/tmpdm-15miles-straightforward-marketing-newsletter-july-2010/</link>
			</item>
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		<title>The Fwix Is In! Local News Aggregator, Fwix, Launches Hyperlocal Search Engine</title>
		<description><![CDATA[Fwix, a local news aggregator, launches a hyperlocal search engine into the geo-social universe. ]]></description>
		<link>http://www.searchperspective.com/2010/07/27/the-fwix-is-in-local-news-aggregator-fwix-launches-hyperlocal-search-engine/</link>
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		<title>Willing to Go the Extra Mile for an iPad?</title>
		<description><![CDATA[Join 15miles at SES San Francisco for a chance to win an iPad in our Social Scavenger Hunt.]]></description>
		<link>http://www.searchperspective.com/2010/07/26/15miles-social-scavenger-hunt-at-ses-san-francisco/</link>
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		<title>Drawing Conclusions: Social-Media Dos and Don’ts</title>
		<description><![CDATA[Social-media dos and don'ts for businesses will continue to be rewritten as technology evolves. In the meantime, here are a few timeless rules to help your company, as well as a few anecdotes for comparison.]]></description>
		<link>http://www.searchperspective.com/2010/07/26/social-media-dos-and-donts-for-companies/</link>
			</item>
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		<title>A Lesson in Leveraging Search Engine Traffic: Perfect Market&#8217;s The Vault</title>
		<description><![CDATA[Perfect Market's The Vault attempts to monetize search engine traffic for newspaper publishers; it's a monetization model that all marketers should be aware of.]]></description>
		<link>http://www.searchperspective.com/2010/07/20/a-lesson-in-leveraging-search-engine-traffic-perfect-markets-the-vault/</link>
			</item>
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		<title>Hollywood. They’ll make a movie about anything…even Facebook.</title>
		<description><![CDATA[This fall, Columbia Pictures will release the film “The Social Network”, which documents the founding of social media monster Facebook by Mark Zuckerberg.]]></description>
		<link>http://www.searchperspective.com/2010/07/16/hollywood-movie-about-anything-even-facebook/</link>
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