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	<title>Local Search Topics &#124; TMP Directional Marketing</title>
	<link>http://www.searchperspective.com</link>
	<description></description>
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		<title>How to Avoid YouTube’s “Dislike” Button: Don’t Ask Justin Bieber</title>
		<description><![CDATA[As I panned the internet for something interesting to blog about,  the same topic, no matter how hard I tried to avoid it, kept slapping me in the face over and over again. No, it wasn’t Justin Bieber’s glorious locks that were causing the now ever-present facial lacerations; it was the staggering amount of “dislikes” his YouTube videos have, in particular his music video for the song “Baby”.]]></description>
		<link>http://www.searchperspective.com/2011/03/30/how-to-avoid-youtubes-dislike-button-dont-ask-justin-bieber/</link>
			</item>
	<item>
		<title>Vocal With the Locals: First Mortgage Solutions</title>
		<description><![CDATA[Kansas City's First Mortgage Solutions, a mortgage broker and lender, has expanded thanks to an aggressive local-marketing campaign.]]></description>
		<link>http://www.searchperspective.com/2011/03/29/straightforward-first-mortgage-solutions/</link>
			</item>
	<item>
		<title>Remembering the Top-Five April Fools’ Pranks</title>
		<description><![CDATA[As we edge ever closer to another prank-filled “holiday,” I thought it fitting to reflect on the best of the best from last year's April Fools' Day.]]></description>
		<link>http://www.searchperspective.com/2011/03/29/straightforward-top-five-april-fools-pranks-2010/</link>
			</item>
	<item>
		<title>Employee Spotlight: Caleb Ross</title>
		<description><![CDATA[Caleb Ross, a product specialist based in our Kansas City office, works primarily with local listings, including Google Places optimization. He’d like to clear up some common misunderstandings about Google Places, while hypothesizing about how mobile-local apps might soon become things of the past.]]></description>
		<link>http://www.searchperspective.com/2011/03/29/straightforward-employee-spotlight-caleb-ross/</link>
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		<title>The Popularity of the Hashtag….on Facebook?!!!</title>
		<description><![CDATA[Lately as I have been conversing and nosing around on both my Facebook and Twitter accounts, I have noticed one common theme…. the hashtag. For those who are not familiar with the hashtag this is simply the pound or hash sign (#) placed in front of a word or phrase with no spaces (i.e. #TGIF [...]]]></description>
		<link>http://www.searchperspective.com/2011/03/28/popularity-of-the-hashtag-on-facebook/</link>
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		<title>Reaching the Mobile Shopper: Before, During and After the Big Sale</title>
		<description><![CDATA[In his latest ClickZ article, 15miles President Gregg Stewart analyzes the various roles mobile plays in shopping today by breaking down how consumers use mobile before, during and after the sale.  ]]></description>
		<link>http://www.searchperspective.com/2011/03/25/reaching-the-mobile-shopper-before-during-and-after-the-big-sale/</link>
			</item>
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		<title>Think Quarterly, Google&#8217;s New Publication</title>
		<description><![CDATA[Today, Google announced the release of Think Quarterly, a new venture in print publishing.  At 68 pages, it resembles an academic journal, although Think Quarterly is described by Google as a “short book about data.” The publication is based out of the UK and was physically sent to a select 1,500 UK partners and advertisers.  [...]]]></description>
		<link>http://www.searchperspective.com/2011/03/24/think-quarterly-googles-new-publication/</link>
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