Joanna J. Cheney
Mobile, Ratings & Reviews, foursquare
As we’ve been talking about on our blog for the past week, check-in apps are all the rage right now. Foursquare seems to be the front runner and that may be because of their ever-innovating business sense.
Last week, in conjunction with the the South by Southwest (SXSW) Interactive show, Foursquare unveiled the 3.0 version of its app, containing a new recommendation feature called “Explore.” Recommendations are based on you and your friends’ Foursquare activity history and that’s the best part about it, in my opinion. There are no ratings to deal with unlike Google Hotpot or Yelp; “Explore” is based purely on your check-in activity. Read the full article…
These icons link to social bookmarking sites where readers can share and discover new web pages.
24Mar
Brittany Meye
15miles, POV, PR, Ratings & Reviews
The idea behind a review site is an easy one to grasp: user-generated content (in the form of consumers’ positive and negative experiences with local businesses) is housed on a website to assist users with their purchase decisions throughout the purchasing process. But is the content posted on these review sites legitimate? Are the review sites themselves legitimate? Mike Flanagan, TMPDM/15miles CEO, hammers out the answers to these questions in his latest Adotas article, “Review Sites: Too Legit to Quit”. Read the full article…
These icons link to social bookmarking sites where readers can share and discover new web pages.
23Mar
Jon Legler
Google, SEM, SEO, Tools, Web Analytics
Spring is in the air, and Google is doing a little bit of cleaning up. Recently they announced an updated release of Google Analytics that is currently in Beta. This release includes a drastic change for the look and feel of the interface, as well as some hierarchical changes that allow for a deeper level of customization.
The main navigation bar has been updated, and now more closely mirrors what we have been seeing lately from Google in general. Other than things being named slightly differently, there is nothing too surprising here. To get to the big changes you have to dig a little bit deeper. Read the full article…
These icons link to social bookmarking sites where readers can share and discover new web pages.
23Mar
Kelsey Johnson
15miles, Awards, B2B
15miles is pleased to announce that it has been recognized as one of the best agencies for the second consecutive year in BtoB magazine’s annual “Top Agencies” report. The report recognizes the top businesses in the industry across the nation and has recognized 15miles as one of the leading agencies in the “Interactive” category. Read the full article…
These icons link to social bookmarking sites where readers can share and discover new web pages.
21Mar
Sherri Albus
Google
When I signed into my computer on Thursday, March 10th, I noticed something different under Google’s search query box – A tsunami warning following the massive 8.9 magnitude earthquake that hit Japan.
By Friday morning, Google launched a version of its People Finder designed specifically to help people locate each other following the tragedy. This service allows searchers to both inquire about others as well as post information such as whereabouts and condition about themselves or others. Although Google cannot verify the accuracy of the information entered into the People Finder, it is available to the public. Read the full article…
These icons link to social bookmarking sites where readers can share and discover new web pages.
21Mar
Greg Crum
Google, Local, Local Business Center, Mobile, Places, free listings, iPhone
Yesterday’s post summarized the results from a brief survey I conducted. As mentioned, it would not be statistically accurate to project the results across the market but the results do provide directional insight. The key takeaway from my previous post is that no one app fits all the local search needs of users. Therefore, mobile marketers need to ensure coverage across the leaders in the space for finding venues, checking in, and identifying specials, offers, or deals. This post will take that concept and put it into action for your mobile local search efforts.
Read the full article…
These icons link to social bookmarking sites where readers can share and discover new web pages.
18Mar
Michael Kust
Google, Local, Mobile, Social Media
The location-based service market is quickly filling up with competition for checking into local businesses. Searching for ways to stand out among the competition, many location-based service providers have begun to provide special offers from local businesses for those who check-in using their service.
Read the full article…
These icons link to social bookmarking sites where readers can share and discover new web pages.
18Mar
