Need more evidence that social networking is a true phenomenon? Look no further than a recent comScore study on social-media use via mobile browsers. The study found that social sites Facebook and Twitter have experienced triple-digit growth from users accessing the sites via their mobile phones since January 2009. Read the full article…
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Mobile Access of Facebook and Twitter Soars
Carrie Tobiason
05Mar
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DexKnows.com Partners With Yelp for Consumer Reviews
Michael Kust
This week, the Dex One Corporation announced it will integrate consumer-business reviews from Yelp, with listings on Internet Yellow Pages site DexKnows.com. It appears that Dex One is attempting to give DexKnows users more reasons to use the site for finding relevant local business information. Reviews from Yelp will help fill gaps in content on Dex’ site, as well as complement reviews posted by DexKnows users.
Read the full article…05Mar
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Just How Important are Consumer Reviews?
LeAnn Hoksch
The opinion of others, especially family and friends, is very important when making a decision. It’s just human nature. The same is true for consumers when searching for local businesses, products or services online. In fact, the importance of online reviews for consumers has been increasing over the past few years. According to the 2009 TMPDM/comScore Local Search Usage Study, 57 percent of consumers consider reviews important in their buying decisions, up from 52 percent in 2007.
Read the full article…04Mar
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Google’s Click to Call is Now for All
Jill Jansen
Not too long ago, Google announced its new click-to-call program, and it has already decided to extend the program to all advertisers.
What is the major change to come from this? There will be no need for a physical address in an ad. (Advertisers were previously required to include phone numbers associated with physical locations in ads.) Google will still charge for clicks only, which means advertisers will still be able to drive consumers to call their businesses for, essentially, the cost of a click.
03Mar
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Yellow Pages Group Purchases 411.ca
Gloribel Kees
Yellow Pages Group (YPG) and Local Search Corp. announced last Tuesday that YPG has purchased the 411.ca brand and domain names and acquired an ownership interest in 411 Local Search Corp. Read the full article…
01Mar
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Google Launches People Finder to Assist in Recovery of Victims in Chile
Valerie Schlosser
It’s amazing to see how integral search is in our lives, and what it can do in crisis.
On Saturday, Google launched a “people finder,” where users can search for people by name or contribute information to a database of information regarding people missing in the earthquake in Chile. At the time of this post, 46,600 records are being indexed.
To access the Chile People Finder: http://www.google.com/relief/chileearthquake/
Google has a similar application to assist in the efforts in Haiti, which you can find here: http://haiticrisis.appspot.com/
Sincere hopes that these tools help as many people as possible, and kudos to Google for their contribution.
01Mar
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New York, New York! 15miles to Attend SES 2010
Cory Grassell
At the height of the social-media craze, networking the old-fashioned way via conferences and face-to-face interaction may seem foreign. But on March 22–26, representatives from 15miles will join approximately 5,000 other Internet marketers and search-engine professionals at the Search Engine Strategies 2010 Conference & Expo held in New York City’s Hilton. So the countdown begins for one of the year’s most anticipated events in the industry. Make your travel arrangements early, and see you there.
Read the full article…01Mar
