Just last month Gregg Stewart outlined some key marketing opportunities that businesses can use via check-in services, mainly foursquare. Although foursquare pretty much pioneered the marketable check-in space, they’ve now got some hefty competition to worry about, i.e. Facebook Places. If this is the first you are hearing about Places, then you are a step behind the rest of the technologically savvy US population. Just last week, Facebook rolled out Places, which is a check-in application that will allow you to tell your friends where you are.
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Gregg Stewart on ClickZ: Facebook – Places to Go and People to See
LeAnn Hoksch
26Aug
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Retargeting – Win Back Visitors Who Abandon Your Site
TJ Dinsmoor
You can’t get much more effective than targeting users who have already shown interest in a product with related ads – right?
If executed carefully, the practice of retargeting ads could be a very powerful technique for achieving high conversion rates and bringing back visitors who left your site.
Read the full article…26Aug
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Part II: Can I Have Some Privacy, Please?
Cory Grassell
Note: This post is a continuation of a two-part article from the August issue of our monthly newsletter “StraightForward.” To access it, go to our Facebook page, click on the “Newsletter” tab and scroll to “Forward Thinking.”
Read the full article…26Aug
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Directional Media Strategies 2010
Cory Grassell
On the heels of Search Engine Strategies (SES) in San Francisco, we at 15miles are already looking ahead to follow-up conferences in September and October. The first one is Directional Media Strategies 2010 (DMS), which takes place September 14 through 16 in Dallas, Texas.
Read the full article…24Aug
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The Launch of Facebook Places
Erin Oechsner
By now, we’ve all heard about the launch of Facebook’s newest feature, Facebook Places. Similarly to Foursquare, the new application allows users to check in to locations using their mobile device. Each time a user checks in to a location, it will show up on the local business’s Places Page, as well as in the user’s news feed.
Read the full article…20Aug
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SES San Francisco iPad Clue #4
Jessica Rowe
The letter is “H.” Two more clues to come.
Want to learn what this is all about? Visit http://bit.ly/9PfyUF for more info and play along.
18Aug
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Tweeting Just Got Easier
Andrea Loar
On August 12th, Twitter rolled out an even easier way to share information by rolling out the Tweet Button.
13Aug
