I posted a survey yesterday as an attempt to identify 1) the most used location based applications (i.e. Google Maps, Groupon, Foursquare, Yelp, etc.) on mobile devices and 2) new mobile applications that I had not experimented with yet. However, the outcome was overwhelmingly that no one app serves all needs. Users access location based applications for a myriad of reasons with the most popular being searching for venues, “checking in” to let their social network know what they’re up to, and finding specials/deals/offers/coupons. The results from my brief survey show that users are accessing multiple applications depending on their purpose. This presents a challenge for marketers as it further signifies the need for a diversified mobile marketing program but automation & management has not yet caught up with the market.
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No Location Based App Fits All Needs – Market Accordingly
Greg Crum
17Mar
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Milwaukee, Wisconsin, Division of TMPDM Receives Patriot Award
Kelsey Johnson
The Milwaukee, Wisconsin, division of TMP Directional Marketing (TMPDM) has been awarded with the Patriot Award, which is awarded to employers who support employee participation in the National Guard and Reserve. Client Services employee Robert Ross nominated TMPDM for their support. Ross, a staff sergeant in the U.S. Army Reserve, has been deployed for a second time. The award was accepted by Teri Huenink, Vice President of High Volume Sales, who stated, “We are humbled and honored that Rob nominated us for the Patriot Award.”
Read the full article…17Mar
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Gmail Unveils Smart Folders
TJ Dinsmoor
Recently, Gmail unveiled a new feature to help its email users. Gmail has improved filtering with its newest feature, Smart Folders. This should be a concern to email marketers who track their click-through rates. Read the full article…
15Mar
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Google Tries Social…Again?
LeAnn Hoksch
Rumors flew and Twitter was buzzing this weekend with the news that that Google will attempt, yet again, to infiltrate the social media marketplace with its newest service, Google Circles. The major gossip was that Google would launch this new service at SXSW over the weekend; however, rumors were silenced yesterday when SXSW confirmed that Google would not be rolling out Circles at their event. They didn’t, however, deny that Circles exists. SXSW stated “Google has now officially denied that Circles will launch here, but not that it exists.” Read the full article…
14Mar
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Microsoft Announces Quality Score Metric
Liz Serafin
This week, Microsoft announced that a new adCenter quality score metric will be available soon, which will have the ability to be leveraged to optimize campaigns across the Bing and Yahoo Search Marketplace. Read the full article…
10Mar
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Gregg Stewart on ClickZ
LeAnn Hoksch
Can money really buy you friends, on Facebook that is? The answer is yes, in the form of Facebook “Likes.” But with this answer brings another question – are these “Likes” real, quality likes? Read the full article…
10Mar
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Now Playing: Facebook Movies
Terri Greene
As of Tuesday, March 8th, Facebook is now renting movies. The first movie up is “The Dark Knight.” You can easily go to the Batman, The Dark Knight Facebook page to rent this movie. Once you have rented the movie, you will have access to it for 48-hours, which is twice as long as the 24-hour window offered by iTunes and Amazon. The cost is 30 Facebook credits or $3 USD.
09Mar
