Advertisers could end up paying 22% more for search terms on Yahoo if the Web giant’s proposed paid search partnership with Google comes to fruition, according to new data from SearchIgnite.
The search management tech and services firm released the “Potential Impact of a Google-Yahoo Partnership & Cost to Marketers” report just hours before the two companies’ top legal brass met with the Senate Antitrust Subcommittee to make the case for their deal.
It seems like Google is, for the time-being, experimenting with crowdsourced SERP personilization. Apparently, a select few are able to rank the listings that show up on a SERP through their Google account. Eventually, this will become a permanent application and when it does, it will be interesting to see how this affects SEO efforts.
Elliance has posted another helpful ‘Search Illustrated’ graphic at Search Engine Land. We know that search engines can read PDF’s, but what can we do to better optimize these pages so they will show up in search results? Simply put, creating a keyword-rich filename and coupling it with targeted Meta data will not guarantee your charge to the first page of search results, but it’s a start.
A new generation of search engines are starting to become publicly available and so it’s time to start thinking about how they will affect SEO efforts.
The new search engines I’m talking about are the semantic search engines, meaning they are search engines that can be queried using natural language (not keywords like when using Google). Behind the scenes, these search engines try to understand the meaning behind the text web pages and so when you query them, they map what your query means and find answer based on the meaning they’ve extracted. It’s all very neat, and there are many examples: Powerset (which Microsoft recently acquired), Hakia, [true knowledge], Cognition and a few others.
The unveiling of the Yahoo! Build Your Own Search Service (BOSS) may spur an influx of new search engines. Although start-up of a search engine is costly and time consuming, BOSS gives developers a head start with the ability to access Yahoo!’s search results and customize the rest.
The Kelsey Group predicts local online video ad revenues to hit $1.5 billion by 2012. Who will benefit the most from this revenue increase? Most likely Internet Yellow Pages with thier small-medium sized advertisers that are capitalizing on user demand for local online videos.
Late Monday evening Google announced they have the ability to better index Flash websites. The ability was made possible by integrating Adobe’s Flash player technology with their Flash indexing algorithm.
Google users can expect to find more relevant and dynamic Web results in Search Engines that were previously undiscoverable by spiders due to their Flash nature.
Adobe has also indicated their technology was made available to Yahoo! as well.
For a more in depth perspective on the impact of crawled and indexed Flash pages, read Search Engine Land’s article here.