Kelsey Johnson
Google, Places, Social Media, Twitter
In an ongoing effort to increase location reviews, Google has introduced a new feature on Google Maps for Android, which gives users the option to post their reviews right to their Twitter page.
A previous update to Google Maps included a new Hotpot rating feature that allows users to share their ratings and reviews with others so they can check them out before visiting that location. The latest version of Google Maps for Android (version 5.2) now further utilizes the Hotpot feature by allowing users to instantly share their location reviews via Twitter. Prior to this feature, reviews appeared on Google search results, Places and Hotpot, but the Twitter addition will allow a broader audience to read the reviews and increase Google’s presence in social media.
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07Mar
Chelsea Paulson
Local, Mobile
It’s hard to imagine life without your favorite apps. Luckily, with roughly 350,000 to choose from and a presence on almost every mobile platform, apps won’t be going anywhere soon. According to a recent Forrester Research report, this number will continue to grow as corporations spend up to $17 billion creating apps for their products and services over the next four years. The report estimates that mobile app revenue will hit $38 billion by 2015. Furthermore, Forrester outlines vast growth in enterprise business opportunities and estimates that combined revenues from mobile apps, services and business management will total $54.6 billion in 2015.
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07Mar
TJ Dinsmoor
Branding, online marketing
There are always methods for growing your business. The answers don’t have to be complicated, either. For example, content marketing allows companies to create, publish and distribute high-quality content in hopes of increasing their search rankings, while also serving their customers.
Content that is created is usually search-engine discoverable, and it comes in many shapes and sizes, such as website copy, white papers, online videos, newsletters, podcasts and the list goes on.
However, many companies miss the boat by failing to create desirable content, mostly due to the fact that they’re trying to be all things to all people. Content often provides little value, doesn’t educate or inform, and leaves consumers searching elsewhere for what was never provided in the first place. It acts as filler or fluff; it’s written noise taking up cyberspace. Moreover, most of the content goes unnoticed because no one cares about it.
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07Mar
LeAnn Hoksch
15miles, SES New York 2011, Search Engine Strategies (SES)
We’re hitting the ground running at SES New York March 21-25. There’s a lot to see and do, so here’s where you can find us:
When: Wednesday, March 23, 1:40-2:00pm
What: Local Place Pages – What Every Marketer Needs to Know
Monica Ho, SVP of Marketing, will tackle local listings, their value in the marketplace, key sites and most importantly, how to claim your listing. In addition to gaining some knowledge of local listings, you’ll be able to enter into a raffle to win 1-year of Google Place Page optimization for one business listing ($600 value). Read the full article…
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01Mar
TJ Dinsmoor
15miles, ILM East
If it’s local, 15miles is there. In its inaugural year, the ILM East conference, hosted by BIA/Kelsey, is designed to bring together experts from emerging and local media to provide insight into the dynamic local search environment. This three day conference, held March 21-23 in Boston, will focus on three key players impacting the local search space today: Read the full article…
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28Feb
Joey Woodbury
POV
So this weekend while filling up at the gas pump I became frustrated with the amount of questions I had to answer before I could actually start pumping gas into my gas-guzzling, non-environmental friendly SUV(I am not proud of my gaz-guzzler and I do take steps to offset my carbon footprint). Perhaps the idea of spending $80 to fill my tank had me on edge already, but in all my geekiness the first thing that came to my head was if this was a website nobody would buy anything from it. The amount of steps involved became a perfect example of an un-optimized “product”. Just think about it.
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28Feb
Jamie LeRoy
15miles, newsletter
In terms of weather, February may be one of the gloomiest months of the year (especially if you live in the Midwest). A mix of snow, rain and permanent clouds make for a less-than-desirable environment.
Today, however, there is reason to rejoice. The latest edition of our 15miles newsletter, StraightForward, just hit inboxes this morning. What could be so great about a newsletter that would brighten up this otherwise dreary month? One word. Deals!
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25Feb
