No, no, despite how it looks, TMPDM has not expanded their business model to include local search AND male enhancement drugs. Unfortunately, TMPDM, like many other companies worldwide, has recently been targeted by a spammer who has been using our name and mailing address in order to bypass SPAM filters. We are currently working on a resolution. Please rest assured that TMPDM does not sell business information or send unsolicited emails. We appologize for any confusion or inconvenience this may have caused. If you have received one of these messages, please forward it to: SPAMABUSE@tmpdm.com.
A recent study conducted by iPerceptions explores the relationship between certain demographics (age, income, and website visit frequency) and the likelihood to click on a certain ad type.
What many found most noteworthy about the conclusions of this study was the small demographic sector of consumers willing to click on a video ad. With all the buzz surrounding online video ads, we might expect to find a fairly high percentage of all age groups clicking on them. Not according to this study. By placing a video ad online, you’ll most likely end up with consumers under the age of 25 with an income of less than $50K watching it.
If you’re not targeting college students and twenty-somethings, your best bet is to place a simple text ad. Text ads proved to be the most popular ad type with 25% of respondents likely to click on them. Top and right banner ads followed with 20% likely to click on them.
The moral of this story? Although they may not be the most exciting or technologically advanced, sometimes the tried and true methods (i.e. text ads) are the safest and most effective way to go.
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As the financial world imploded last week (my 401k is now a 200.5k), I sat in Florida at my company’s client summit listening to industry experts and national advertisers trading best practices and tactics for prospering in an increasingly complex local media world.
The keynote presentation by Kevin Ryan, “Then, Now and Next,” shared an unvarnished view of the search engine world that rocked the house. Now let me see if I can get this right: universal search begat blended search, that when combined with collective interest becomes social search, and if it has a geo-modifier it becomes local search.
It was a rollercoaster ride that put a unique lens on the search industry and where it’s headed. It was truly enjoyed by everyone in attendance.
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As pointed out on their blog, Google noticed that You Tube viewers often follow-up with comments on where music from a video can be downloaded. In response to this, Google has added “click-to-buy” links to the watch pages of thousands of You Tube partner videos, providing viewers the opportunity to act on their impulses.
Taking advantage of Internet user impulses isn’t unique to You Tube. The iPhone has a brilliant application called Shazam. If you’re ever in a situation where you’re listening to a song and are wondering what it is, hold your iPhone to the music and within seconds Shazam will tell you the artist, track and name. A link to iTunes comes with it, allowing you to instantly purchase and download the track to your account.
It shouldn’t be surprising that the on-demand world provides opportunities to spend so frivolously, but it does make you wonder what the new opportunities will be, particularly in local search. One opportunity might capitalize on the iPhones location awareness feature. For example, if I use Google maps while walking around downtown, my proximity to restaurants might prompt their logos to populate the map; which then lead to coupons, say for $1 off Bloody Mary’s…wishful thinking I guess.
Recently, the social news site digg has acquired $28.7 million in funding from Highland Capital Partners. This money will be used to improve infrastructure, expand internationally…
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The following is from Google:
In an attempt to take behavioral targeting to the next level, Google is now personalizing SERPS (search engine referral page) without the searcher being logged into their Gmail account. By looking at the recent search activity made from that browser, Google is sorting the results through their customization initiative. Previously, Google was personalizing results only if one was logged into their Gmail account.
Microsoft recently announced the release of their new “SearchPerks” program, which provides incentives to users to search on the MSN/Live by rewarding them with “tickets” that can be exchanged for prizes.
Each time a user performs a search they receive one ticket. Users can collect up to 25 tickets per day, and you can receive 500 tickets just for signing up. The program, which runs from October 1st to April 15th, will allow participants to cash in their tickets at the end of April. Prizes will include items such as ringtones, music downloads, books and even frequent flyer miles.
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