Mark Jackson recently wrote an article about linking consistency in (what else would it be called) “It Pays to Link Consistently” on the Search Engine Watch site. As an enthusiast of local search and an avid learner of all things search engine marketing, this article sounded a bit techy, but I thought it best to give it a whirl.  I would like to think that I have a semi-descent grasp on matters of search engine marketing- a fifth grade level in the matter, at least, so I was pleasantly suprised to find that the tips and advise throughout the column were magnificently dumbed down (I mean that in the nicest way, though. Really).  Mark could have gone into a schpeel using some very techy jargon that would have left me feeling proud that I got through the article…even if I had no clue what it was about, but instead the tips that he used included simple ways to make your homepage address more user-friendly. Instead of having a homepage that says. www.example.com/index.html, it should be www.example.com, what people will REALLY be linking to. Otherwise, if you have two different ones, like the above, you lose out on “link credibility” (maybe that’s like street cred?), and have to deal with some “cred” going to one link, while the rest goes to the other. BRILLIANT. I’m not going to pretend that I can actually apply this to anything I do, but will definitely store it in the ‘ol noggin for future endeavors. Thanks Mark, way to sink to my level.

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