- 27
- Apr
Many have heard the time-honored saying that if something sounds too good to be true than it probably is. This is the mindset that should be taken into consideration when forming a proper inbound linking strategy. There are easy ways to accrue a large amount of inbound links to a site overnight, without much effort, and that is why it is falls in the realm of “Black Hat SEO“. It may seem tempting to take the shortcut and participate in link farming or linking to sites which have no relevance to your content. Instead of looking for quality links, it is much easier to be a blog comment spammer and guestbook spammer placing a trail of irrelevant links to your site. Please though, do not be a “lazy linker!” Proper inbound linking strategy is just that: strategy. It takes time and involves thought as to how you will attain quality inbound links.
Link popularity, contrary to its connotation is not the number of links that you have but rather the quality of those links. This is why, when you link to a site, it must be relevant to the topic and content of your site. Instead of linking to every general directory you come across, it is more important to link to a niche directory which holds relevance to your site. Before you open your wallet to buy links it is better to write a request to another site within your industry asking for a backlink to your site. One must remember that while you are trying to gain links to impress search engines, you are also trying to gain unique visitors to your site. Instead of concentrating on building a number of unqualified links, picture yourself as leaving a trail of bread crumbs throughout the Internet in strategic places which will drive the masses to your site. Good examples of this include writing press releases which contain relevant information with links to corresponding content on your site, or requesting back links from relevant industry or niche sites.
Taking proactive measures to build link popularity to your site can be advantageous as long as the rules are followed. One way to avoid the temptations of a black hat linking disaster is to build quality relevant content which will result in a link to your site by way of an end user. By allowing your content to work for you is in most cases much easier than traversing through the search space finding sites to link to you. Ultimately, inbound linking is a devoted process which should never be avoided for the “easy link”.