AdSense is a Google program that allows Publishers to display and manage relevent Google ads on their website’s content pages as well as provide Google search to their site users.  The AdSense program is free and can help enhance your search program since it tries to target exactly what your users are looking for.  The AdSense program, however, is limited regarding having the ability to pick and choose what Ads appear on your pages.  In an effort to reduce that limitation and provide additional control and transparency, the Ad Review Center was introduced.

The Ad Review Center allows Publishers to review Ads previously targeted to your site.  You then have the choice to continue to allow the ad to run if it is relevant to your site or you can block the ad from appearing.  Be careful, however, when blocking ads since the Advertisers whose ads you block may decide not to target your site in the future.

Another feature of the Ad Review Center tool is the ability to review Ads prior to appearance on your site.  There is a link on the Ad Review Center tool that allows you to manually review ads up to 24 hours prior to the Ad automatically launching on your site.

The Ad Review Center is a helpful tool Google is providing that will assist with additional control over site-targeted placements.  It will allow you to have more visibility with regard to the partnership you have with Google.  The Ad Review Center will be rolled out to Publishers over the next few months.  Stay tuned.

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